Multimodal Performance and Interaction in Focus Groups
Kristin Enola Gilbert and Gregory Matoesian
Focus group interviews have seen explosive growth in recent years. They provide evaluations of social science, educational, and marketing projects by soliciting opinions from a number of participants on a given topic. However, there is more to the focus group than soliciting mere opinions. Moving… read more[Discourse Approaches to Politics, Society and Culture, 90] 2021. xi, 190 pp.



