Rob Le Pair
List of John Benjamins publications in which Rob Le Pair is involved.
2012 Chapter 8. Appreciation and interpretation of visual metaphors in advertising across three European countries Metaphor in Use: Context, culture, and communication, MacArthur, Fiona, José Luis Oncins-Martínez, Manuel Sánchez-García and Ana M. Piquer-Píriz (eds.), pp. 177–194 | Chapter
The alternative typologies of visual metaphors proposed by Forceville (1996, 2005) and Phillips and McQuarrie (2004) show some striking similarities with regard to disposition of the visual elements, that is, the source and target domains. The first part of this chapter summarizes the results of… read more
2007 Information Mapping: Effects of text features and reader characteristics on performance and appreciation Information Design Journal 15:1, pp. 69–83 | Article
In a previous study, no effects were found applying Information Mapping® (IMAP) to a relatively short text. In three new experiments, we investigated whether text length and the presence or absence of typical IMAP format features would influence possible IMAP effects, and if there would be any… read more
2003 Testing an Information Mapping® text: Does the method live up to the expectations? Document Design 4:1, pp. 48–59 | Article