Kenneth C.C. Kong
List of John Benjamins publications in which Kenneth C.C. Kong is involved.
2009 Media discourse Discourse, of Course: An overview of research in discourse studies, Renkema, Jan (ed.), pp. 253–273 | Article
2006 A taxonomy of the discourse relations between words and visuals Information Design Journal 14:3, pp. 207–230 | Article
A document is mainly composed of words and images, but the complex relationship that binds these two completely different semiotic resources is usually taken for granted as transparent. The simple relations between words and images – ‘anchorage’ and ‘relay’, identified by Barthes almost 30 years… read more
2006 Accounts as a politeness strategy in the internal directive documents of a business firm in Hong Kong Asian Business Discourse(s) Part II, Bargiela, Francesca (ed.), pp. 77–101 | Article
In this paper, the frequency, semantic type and sequencing of accounts in internal company emails with directive elements are examined. It is found that subordinates justify most frequently when they make requests to their superiors, while managers tend to justify their requests to their… read more
1998 Politeness of service encounters in Hong Kong Pragmatics 8:4, pp. 555–575 | Article