Article published In: Controversies, Communication and the Body
Edited by Joseph Lehmann
[Pragmatics & Cognition 23:3] 2016
► pp. 390–403
Remarks on the Barthesian notion of punctum
Published online: 20 July 2017
https://doi.org/10.1075/pc.23.3.04gre
https://doi.org/10.1075/pc.23.3.04gre
This paper aims to be a compendium on the significance of images as an effective mediator in communication. The research work has resulted from the assumption that it is possible to think of the image as an intrinsically ethical mediator in communication. It has been amply demonstrated that the use of images can reach a level within a communication that is inherently ethical, able to take effective account of an otherness. There cannot exist, in this sense, a communication that is not an appeal, a search for the other, inside this kind of exchange, with full respect of the other’s essence. A communication that makes use of images in an ethical manner will also be more immediate and certainly more effective. In order to address these issues, this paper’s investigation has been deepened with the semiotics bibliography of French essayist Roland Barthes, with particular reference to those essays concerning a kind of poetics of the punctum, an analysis in relation to those images that are able to disrupt the relationship between observer and observed.
Keywords: relationship, Barthes, empowerment, communication, efficacy, image, punctum, ethics, stadium
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