Keeping track of individuals

This paper gives attention to a special point in Brandom’s Making it Explicit. Brandom proposes in MIE a “Fregean” way out of Kripke’s puzzle about belief. In the first part, I analyze two main features of Brandom’s strategy, the definition of anaphoric chains as senses of proper names and the implausibility of the application of a disquotational principle to proper names. In the second part, I discuss (i) the problem of the stability of contents and (ii) the problem of sharing contents. I claim that Brandom’s strong holism leads to irresolvable difficulties with the concept of conceptual content as it emerges from the discussion of Kripke’s puzzle.