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In:English Media Texts – Past and Present: Language and textual structure
Edited by Friedrich Ungerer
[Pragmatics & Beyond New Series 80] 2000
► pp. v–vi

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Published online: 4 December 2000
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https://doi.org/10.1075/pbns.80.toc

Table of contents

Introductionvii
PART 1. News, Headlines, Advertisements: How Newspapers Developed1
1. ZEN: Preparing the Zurich English Newspaper Corpus3
2. Pamphlets and Early Newspapers: Political Interaction vs News Reporting25
3. The Emergence and Development of Headlines in English Newspapers45
4. Women and Headline-Policy in German and English Local Daily Newspapers67
5. Two Hundred Years of Advertising in The Times: the Development of Text Type Markers85
6. “Look how Sexist our Advert is!” The ‘Postmodernization’ of Sexism and Stereotyped Female Role Portrayals in Print Advertisements111
PART 2. The Genres of Present-day Newspapers: a Critical View129
7. Newspaper Genres and Newspaper English131
8. From Genre to Sentence: the Leading Article and its Linguistic Realization151
9. News Stories and News Events — a Changing Relationship177
10. Kenneth Starr and Us: The Internet and the Vanishing of the Journalist197
PART 3. The Challenge of Television215
11. Towards an Analysis of Interpersonal Meaning in Daytime Talk Shows217
12. Verbal Turn-Taking and Picture Turn-Taking in TV Interviews241
13. Multilingualism and the Modes of TV Advertising263
Index283
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