In:Identity Perspectives from Peripheries
Edited by Yoshiko Matsumoto and Jan-Ola Östman
[Pragmatics & Beyond New Series 352] 2025
► pp. 260–289
Chapter 12#transandproud
Narrative positioning and construction of female‑to‑male transgender identity on Instagram
Published online: 13 June 2025
https://doi.org/10.1075/pbns.352.12arn
https://doi.org/10.1075/pbns.352.12arn
Abstract
Drawing on Ochs and Capps’ (1996) concept of partial
selves constructed through narrative and Tannen’s (2008) concept of Master
Narratives, I employ Bamberg’s (1997) tri-level framework of narrative
positioning to analyze two English-language Instagram posts by a popular American transgender Instagrammer, whom I
call Gregory Bauer. I consider each post to be a multimodal narrative which employs multiple semiotic resources
afforded by the online platform — including verbal strategies, hashtags, and images of the body. I demonstrate how
Bauer constructs his identity as a proud transgender man who has overcome hardship and fosters online community for
transgender people, who are at the periphery of mainstream society, of LGBTQ+ communities, and of academic studies. I
also consider the ways in which Bauer’s narratives construct a normative view of what it means to be transgender,
demonstrating that those at the periphery can construct norms for their own community which position themselves as
more central and those that deviate as more marginal. The analysis contributes to a deeper understanding of
transgender narrators and narratives, as well as to the rapidly emergent literature on multimodal storytelling in
digital communication.
Keywords: transgender, gender, narrative, identity, self, multimodality, positioning, social media, ideology, Master Narrative
Article outline
- 1.Introduction
- 2.Background
- 2.1Gender-related terms and definitions
- 2.2Theoretical background
- 2.2.1Narrative, identity, and positioning
- 2.2.2Narrative, gender, and sexuality
- 2.2.3Multimodal narratives in online contexts
- 3.Data and methods
- 4.Analysis
- 4.1“I lived in a stranger’s body for years”: Characters positioned within the story world
- 4.2“Surround yourself with people that love you”: Narrator positioned with audience
- 4.3#transandproud: Positioning the self vis-à-vis the self
- 5.Conclusion
Acknowledgements Notes References
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