In:Vagueness as an Implicitating Persuasive Strategy:
Giorgia Mannaioli
[Pragmatics & Beyond New Series 350] 2025
► pp. 184–203
Chapter 6Vagueness in radio ads
Published online: 16 January 2025
https://doi.org/10.1075/pbns.350.c6
https://doi.org/10.1075/pbns.350.c6
Article outline
- 6.1The text genre of advertising
- 6.2The medium
- 6.3Methodology
- 6.4Quali-quantitative analysis of radio ads
- 6.4.1Lexical vagueness, syntactic vagueness and vagueness by metaphor
- 6.4.2Linguistic anatomy of implicitating vagueness in the ads corpus: Cross-level linguistic tagging
- 6.4.2.1Morphosyntactic level
- 6.4.2.2Syntax-semantics interface
- 6.4.2.2.1Lexical vagueness’ and vagueness by metaphor’s thematic roles
- 6.4.2.2.2Thematic roles of syntactic vagueness’ omitted components
- 6.4.2.3Semantic level
- 6.4.3.4Semantics-Pragmatic interface
- 6.4.3.5Pragmatic level
- 6.5Analysis summary
Notes
