Part I.Affect, authenticity and fandom

Chapter 1.Reconfiguring and repurposing authenticity: Influencers and formatted stories on Instagram during the pandemic

Alexandra Georgakopoulou

Chapter 2.The divided affective connections with the influencer: Teacher Guo and fans’ digital carnival on Douyin

Mingyi Hou

Chapter 3.The dimensions of relatability for Instagram lifestyle influencers: A linguistic approach

Ruth Page

Part II.Aggression, cancellation and (anti)fandom

Chapter 4.“Oh wow! We getting ready for my funeral?”: The prosody of self‑ and other‑directed impoliteness in Jeffree Star’s YouTube product reviews

Marta Andersson

Alberto Greco

Chapter 5.🍊🍊🍊: Political influencers as flashpoints for manufactured online aggression

Philip Seargeant

Korina Giaxoglou

Chapter 6.Cancel culture and influencers: The Hilaria Baldwin case

Pilar Garcés‑Conejos Blitvich

Chapter 7.Influencers’ conflictual responses to posters’ offensive comments on Instagram: Insights from Greek

Maria Sifianou

Evanthia Kavroulaki

Chapter 8.Performing branded affect in micro‑celebrity YouTube reaction videos

Jan Chovanec

Chapter 9.Social media influencers and #DigitalDetoxDay: A multimodal discourse analysis of an Instagram anti‑stigma mental health campaign

Dominika Beneš Kováčová

Chapter 10.The construction of tellability in YouTube vlogging: The case of mummy vlogger influencers

Mikka Lene Pers

Chapter 11.“Getting personal with you”: Affect and authenticity in confessional videos of YouTube lifestyle and beauty influencers

Olivia Droz‑dit‑Busset

Tereza Spilioti

Index