In:The Cultural Pragmatics of Danger: Cross-linguistic perspectives
Edited by Carsten Levisen and Zhengdao Ye
[Pragmatics & Beyond New Series 346] 2024
► pp. 64–85
Chapter 4New social categories in dangerous times
Unidad familiar, conviviente, and grupo burbuja in Spain’s “New Normal”
Published online: 15 August 2024
https://doi.org/10.1075/pbns.346.04azn
https://doi.org/10.1075/pbns.346.04azn
Abstract
After a three-month Covid-19 lockdown, the Spanish national and regional governments implemented stringent
rules to curb the pandemic’s spread during the “new normal”. These measures aimed to reduce face-to-face interactions while
sustaining economic and educational activities, reshaping social behaviours and perceptions. Notably, a distinct shift
occurred in Spain’s landscape of social groups and relationships, traditionally characterised by keywords like
familia and amigos/amigas used to refer to close connections. Emerging from political
and legal jargon, technical terms such as unidad familiar, conviviente, and grupo burbuja
entered the public sphere and everyday conversation. Using the Natural Semantic Metalanguage (NSM) framework, this study
analyses these expressions, revealing that, unlike familia and amigos/amigas, the new terms
are primarily grounded in the concept of “space” and lack an inherent emotional component. This finding prompts reflection on
the potential impact of these concepts on people’s mindsets in the “new normal” era.
Article outline
- 1.Introduction
- 2.Social categories and cognition
- 3.The NSM approach and methodology
- 4.Familia and amigos/amigas in Peninsular Spanish
- 5.Unidad familiar, conviviente, and grupo burbuja in Spain’s “new normal”
- 6.The meaning of unidad familiar2, conviviente, and grupo burbuja
- 7.Conclusion
Notes References
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