In:Structures in Discourse: Interaction, adaptability, and pragmatic functions
Edited by Martin Gill, Aino Malmivirta and Brita Wårvik
[Pragmatics & Beyond New Series 345] 2024
► pp. 124–155
Emoji and illocutionarity
Acting on, and acting as, language
Published online: 7 August 2024
https://doi.org/10.1075/pbns.345.07her
https://doi.org/10.1075/pbns.345.07her
Abstract
Emoji can modify a textual utterance, constitute a
stand-alone speech act, or virtually perform an action. These three broad
types of pragmatic function are usually treated separately in the literature
when they are treated at all. We classify these functions in a systematic,
unified manner by drawing on the classic speech act notion of
illocutionarity. We present a conceptually motivated typology that accounts
for the three basic types of emoji function, as well as most pragmatic
functions reported in previous emoji research, illustrating it with data
from American and Chinese social media. The scheme can serve as a practical
heuristic to guide empirical research on emoji use and a theoretical anchor
for pragmatic studies of other graphicon types.
Keywords: speech act theory, emoji, performativity, classification, typology, social media, Facebook, Twitter, Weibo
Article outline
- 1.Introduction
- 2.Background
- 2.1Illocutionarity and classic speech act theory
- 2.2Speech acts and performativity in textual CMC
- 2.2.1Speech acts in textual CMC
- 2.2.2Performativity in textual CMC
- 2.3Emoji and illocutionarity
- 2.3.1Emoji as speech acts
- 2.3.2Emoji as IFIDs
- 2.3.2.1Tone modification
- 2.3.2.2Emoji as punctuation
- 3.Data sources and analytical approach
- 3.1Data sources
- 3.2Analytical approach
- 4.The classification scheme
- 4.1Examples of IFIDs
- 4.2Examples of IAs
- 4.2.1Communicative acts
- 4.2.2Behave acts
- 5.Discussion: Boundary cases
- 6.Conclusion: Theoretical and practical implications
Notes References
References (64)
Austin, John L. 1956. “Performative
Utterances.” In Philosophical
Papers, ed. by John L. Austin, 1979, 233–252. Oxford: Oxford University Press.
1962. How
to Do Things with Words: The William James Lectures delivered at
Harvard University in 1955, ed.
by J. O. Urmson and Marina Sbisà. Oxford: Clarendon Press.
Bach, Kent, and Robert M. Harnish. 1979. Linguistic
Communication and Speech
Acts. London, UK: MIT Press.
Bailey, Kenneth D. 1994. Typologies
and Taxonomies: An Introduction to Classification
Techniques (vol. 102). Thousand Oaks, CA: Sage.
Baron, Naomi S. 1998. “Letters
by Phone or Speech by Other Means: The Linguistics of
Email.” Language and
Communication 18: 133–170.
Beißwenger, Michael, and Steffen Pappert. 2019. “How
to be Polite with Emojis: A Pragmatic Analysis of Face Work
Strategies in an Online Learning
Environment.” European Journal of
Applied
Linguistics 7 (2): 225–253.
Brown, Penelope, and Stephen C. Levinson. 1987. Politeness:
Some Universals in Language
Usage. Cambridge: Cambridge University Press.
Camfield, Jon. 1998. Action
Verbs as Illocutionary Verbs on the
Internet. Unpublished
ms. [URL]
. 1999. Talk,
Type, and Text: Conversation on the
Internet. Honor’s
thesis, University of Texas at Austin. [URL]
Carr, Caleb T., David B. Schrock, and Patricia Dauterman. 2012. “Speech
Acts within Facebook Status
Messages.” Journal of Language and
Social
Psychology, 31 (2): 176–196.
Cherny, Lynn. 1994. “Gender
Differences in Text-based Virtual
Reality.” In Cultural
Performances: Proceedings of the Third Berkeley Women and Language
Conference, ed. by Mary Bucholtz, A. C. Liang, Laurel A. Sutton, and Caitlin Hines, 102–115. Berkeley, CA: Berkeley Women and Language Group.
. 1995. “The
Modal Complexity of Speech Events in a Social
MUD.” Electronic Journal of
Communication 5 (4). [URL]
Cohn, Neil, Jan Engelen, and Joost Schilperoord. 2019. “The
Grammar of Emoji? Constraints on Communicative Pictorial
Sequencing.” Cognitive Research:
Principles and
Implications, 4 (1): 1–18.
Cramer, Henriette, Paloma De Juan, and Joel Tetreault. 2016. “Sender-Intended
Functions of Emojis in US
Messaging.” In Proceedings
of the 18th International Conference on Human-Computer Interaction
with Mobile Devices and
Services, 504–509. New York: Association for Computing Machinery.
Dainas, Ashley, and Susan C. Herring. 2021. “Interpreting
Emoji
Pragmatics.” In Internet
Pragmatics: Theory and Practice, ed.
by Chaoqun Xie, Francisco Yus, and Helmut Haberland, 107–144. Amsterdam/New York: John Benjamins.
Danesi, Marcel. 2016. The
Semiotics of Emoji: The Rise of Visual Language in the Age of the
Internet. London: Bloomsbury Publishing.
Doerge, Friedrich C. 2013. “Performative
Utterances.” In Pragmatics
of Speech Actions, ed.
by Marina Sbisà and Ken Turner, 203–256. Berlin: De Gruyter Mouton.
Domaneschi, Filippo, Marcelo Passarelli, and Carlo Chiorri. 2017. “Facial
Expressions and Speech Acts: Experimental Evidences on the Role of
the Upper Face as an Illocutionary Force Indicating Device in
Language Comprehension.” Cognitive
Processing 18 (5).
Dresner, Eli, and Susan C. Herring. 2010. ”Functions
of the Non-Verbal in CMC: Emoticons and Illocutionary
Force.” Communication
Theory 20: 249–268.
Dürscheid, Christa, and Dimitrios Meletis. 2019. “Emojis:
A Grapholinguistic
Approach.” In Graphemics
in the 21st Century, ed.
by Yannis Haralambous, 167–183. Brest: Fluxus Editions.
Francis, Gill, and Susan Hunston. 1992. “Analyzing
Everyday
Conversation.” In Advances
in Spoken Discourse Analysis, ed.
by Malcolm Coulthard, 1–34. London: Routledge.
Gawne, Lauren, and Gretchen McCulloch. 2019. “Emoji
as Digital
Gestures.” Language@Internet 17: article
2. [URL]
Ge, Jing, and Ulrike Gretzel. 2018. “Emoji
Rhetoric: A Social Media Influencer
Perspective.” Journal of Marketing
Management 34 (15–16): 1272–1295.
Ge, Jing, and Susan C. Herring. 2018. “Communicative
Functions of Emoji Sequences on Sina
Weibo.” First
Monday 23 (11).
Ge-Stadnyk, Jing. 2021. “Communicative
Functions of Emoji Sequences in the Context of Self-Presentation: A
Comparative Study of Weibo and Twitter
Users.” Discourse &
Communication 15 (4): 369–387.
Herring, Susan C. 2007. “A
Faceted Classification Scheme for Computer-Mediated
Discourse.” Language@Internet 4: article
1. [URL]
2012. “Grammar
and Electronic
Communication.” In The
Encyclopedia of Applied Linguistics, ed.
by Carol A. Chapelle, 1–9. Hoboken, NJ: Wiley-Blackwell.
2019. “Grammar
and Electronic
Communication.” In The
Concise Encyclopedia of Applied
Linguistics, ed.
by Carol A. Chapelle. Hoboken, NJ: Wiley-Blackwell.
2022. “Internet
Relay Chat: From Fish-slap to
LOL.” In “You
Are Not Expected to Understand This”: How 26 Lines of Code Changed
the World, ed. by Torie Bosch, 75–80. Princeton, NJ: Princeton University Press.
Herring, Susan C., and Ashley Dainas. 2017. “Nice
Picture Comment!’ Graphicons in Facebook Comment
Threads.” In Proceedings
of the 50th Hawaii International Conference on System
Sciences, 2185–2194. Los Alamitos, CA: IEEE.
Herring, Susan C., Anupam Das, and Shashikant Penumarthy. 2005. CMC
Act Taxonomy. [URL]
Herring, Susan C., and Jing Ge. 2020. ”Do
Emoji Sequences Have a Preferred Word
Order?” In Proceedings
of the 3rd International Workshop on Emoji Understanding and
Applications in Social Media. [URL]
Ilyas, Sanaa, and Qamar Khushi. 2012. “Facebook
Status Updates: A Speech Act
Analysis.” Academic Research
International 3 (2): 500–507.
Kapidzic, Sanja, and Susan C. Herring. 2011. “Gender,
Communication, and Self-Presentation in Teen Chatrooms Revisited:
Have Patterns Changed? Journal of
Computer-Mediated
Communication 17 (1): 39–59.
Kazmi, Alienna, Arooj Rana, Uzma Anjum, and Madiha Khan. 2019. “‘A
Picture is Worth a Thousand Words, and So is an Emojis 🙂’
Emojisfication of Language: A Pragmatic Analysis of Facebook
Discourse.” In Proceedings
of the 2019 Purdue Linguistics, Literature, and Second Language
Studies
Conference, 3. Lafayette, IN: Purdue University. [URL]
Kelly, Ryan, and Leon Watts. 2015. “Characterising
the Inventive Appropriation of Emoji as Relationally Meaningful in
Mediated Close Personal
Relationships.” Paper presented
at Experiences of Technology Appropriation:
Unanticipated Users, Usage, Circumstances, and
Design, Oslo, Norway, September
20. [URL]
Konrad, Artie, Susan C. Herring, and David Choi. 2020. “Sticker
and Emoji Use in Facebook Messenger: Implications for Graphicon
Change.” Journal of Computer-Mediated
Communication 25 (3): 217–235.
Kozinets, Robert. 2019. Netnography:
The Essential Guide to Qualitative Social Media
Research. Los Angles: Sage.
Li, Li, and Yue Yang. 2018. “Pragmatic
Functions of Emoji in Internet-based Communication – A Corpus-based
Study.” Asian-Pacific Journal of
Second and Foreign Language
Education, 3 (1): 1–12.
McQuarrie, Edward F., Jessica Miller, and Barbara J. Phillips. 2013. “The
Megaphone Effect: Taste and Audience in Fashion
Blogging.” Journal of Consumer
Research, 40 (1): 136–158.
Nastri, Jacqueline, Jorge Peña, and Jeffrey T. Hancock. 2006. “The
Construction of Away Messages: A Speech Act
Analysis.” Journal of
Computer-Mediated
Communication 11 (4): 1025–1045.
Nemer, David. 2016. “Celebrities
Acting Up: A Speech Act Analysis in Tweets of Famous
People.” Social
Networking 5 (01): 1–10.
Parkes, Malcolm B. 1992. Pause
and Effect. An Introduction to the History of Punctuation in the
West. New York: Routledge.
Pavalanathan, Umashanthi, and Jacob Eisenstein. 2016. “More
Emojis, Less :) The Competition for Paralinguistic Function in
Microblog Writing.” First
Monday 21 (11).
Provine, Robert, Robert J. Spencer, and Darcy L. Mandell. 2007. “Emotional
Expression Online: Emoticons Punctuate Website Text
Messages.” Journal of Language and
Social
Psychology 26 (3): 299–307.
Sampietro, Agnese. 2016. “Exploring
the Punctuation Effect of Emoji in Spanish Whatsapp
Chats.” Lenguas
Modernas 47: 91–113.
. 2019. “Emoji
and Rapport Management in Spanish WhatsApp
chats.” Journal of
Pragmatics 143: 109–120.
Searle, John R. 1969. Speech
Acts: An Essay in the Philosophy of
Language (vol. 626). Cambridge: Cambridge University Press.
Searle, John R., and Daniel Vanderveken. 1985. “Speech
Acts and Illocutionary
Logic.” In Logic,
Thought and Action. Logic, Epistemology, and the Unity of Science,
vol 2, ed. by Daniel Vanderveken, 109–132. Dordrecht: Springer.
Tang, Ying, and Khe Foon Hew. 2019. “Emoticon,
Emoji, and Sticker Use in Computer-Mediated Communication: A Review
of Theories and Research
Findings.” International Journal of
Communication 13: 2457–2483.
Tang, Ying, Khe Foon Hew, Susan C. Herring, and Qian Chen. 2021. “(Mis)Communication
Through Stickers in Online Group Discussions: A Multiple-Case
Study.” Discourse &
Communication 15 (5): 582–606.
Tiidenberg, Katrin, and Andrew Whelan. 2017. “Sick
Bunnies and Pocket Dumps: “Not-selfies” and the Genre of
Self-representation.” Popular
Communication 15 (2): 141–153.
Tolins, Jackson, and Patrawat Samermit. 2016. “GIFs
as Embodied Enactments in Text-mediated
Conversation.” Research on Language
and Social
Interaction 49 (2): 75–91.
Virtanen, Tuija. 2013. “Performativity
in Computer-Mediated
Communication.” In Handbook
of Pragmatics of Computer-Mediated
Communication, ed.
by Susan C. Herring, Dieter Stein, and Tuija Virtanen, 269–290. Berlin/Boston: De Gruyter Mouton.
. 2018. “*Sings
Myself Happy Birthday* Externalizing and Reassuming Self in Virtual
Performatives.” International Journal
of Language and
Culture 5 (2): 248–270.
. 2021. “Fragments
Online: Virtual Performatives in Recreational
Discourse.” Acta Linguistica
Hafniensia 53 (1): 1–21.
. 2022. “Virtual
Performatives as Face-Work Practices on Twitter: Relying on
Self-Reference and Humour.” Journal
of
Pragmatics 189: 134–146.
Webster’s New World
College
Dictionary. (2010). “Illocutionary.” 4th
Edition. Houghton Mifflin Harcourt Publishing Company.
Yang, Xiran, and Meichun Liu. 2020. “The
Pragmatics of Text-Emoji Co-Occurrences on Chinese Social
Media.” Pragmatics 31: 144–172.
Yus, Francisco. 2014. “Not
All Emoticons are Created
Equal.” Linguagem em
(Dis)curso 14 (3): 511–529.
. 2019. “Emoji:
A Full Cyberpragmatic
Approach.” Paper presented at
the 16th China Pragmatics
Conference, Nanchang,
China, August
17. [URL]
Cited by (6)
Cited by six other publications
García-Montes, Andrea
Orazi, Francesco & Davide Lucantoni
Ping, Wanlin & Ayeshah Syed
Sampietro, Agnese & Carmen Pérez-Sabater
2025. Pragmatic approaches to visual discourses in digital interactions. Internet Pragmatics 8:2 ► pp. 141 ff.
Wu, Yanmin & Yiqiong Zhang
This list is based on CrossRef data as of 29 november 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.
