In:Exploring the Ambivalence of Liquid Racism: In between antiracist and racist discourse
Edited by Argiris Archakis and Villy Tsakona
[Pragmatics & Beyond New Series 341] 2024
► pp. 181–201
Chapter 7“The EU gave us a new beginning”
Liquid racism and affect in a curated migrant story
Published online: 15 February 2024
https://doi.org/10.1075/pbns.341.07gia
https://doi.org/10.1075/pbns.341.07gia
Abstract
In this chapter, we trace subtle forms of racism, known as liquid racism (Weaver 2010), in a personal experience story of a migrant’s journey, curated as part
of a communication campaign about the European Union (EU). Our analysis of the story is based on the examination of its
structure (emergence), its production and reception (wholeness) and its curation
(embedding; De Fina 2020) in relation to tellers’ and
audiences’ affective positioning (Giaxoglou 2021a), that is, the
ways in which tellers position themselves and others affectively within the taleworld, the storyrealm, and broader
master-discourses. We trace liquid racism in the way the migrant’s experience is commodified and in the way his experience is
collectivized, promoting an exemplary image of a ‘good’ and ‘grateful’ migrant. The chapter contributes a critical
approach to storytelling that can prove useful in tracing liquid racism emerging from the production of ambiguous
affective positions in antiracist narrative texts.
Article outline
- 1.Introduction
- 2.Mediated storytelling and migration
- 3.Narratives as practices
- 4.The EU Protects campaign, data, research questions and methods
- 5.Analysis
- 5.1Emergence of the story “The journey of an asylum seeker”
- 5.2Wholeness: Multi-perspectivizing the story
- 5.3Embedding
- 6.Conclusion
Notes References
References (36)
Aliai, Rita, and Villy Tsakona. 2020. «‘Αυτοί/ές είναι σαν κι εμάς’: Ταυτότητες και θετικές αναπαραστάσεις μεταναστών/τριών σε αφηγήσεις από
την επίσημη ιστοσελίδα του Διεθνούς Οργανισμού Μετανάστευσης [“They
are like us”: Identities and positive representations of immigrants in narratives from the official site of the
International Organization for
Migration].» Glossologia 28: 97–118. [in
Greek]
Amnesty
International. 2022. “Refugees, Asylum-seekers and
Migrants.” Available at: [URL] (accessed 25/6/2022).
Anand, Aditi. 2016. “Journeys –
The Migration Experience. The Migration Museum.” Available at: [URL] (accessed 25/6/2022).
Archakis, Argiris. 2020. “Immigrant
Narratives and Hybrid Identities: Analyzing Autobiographical Narratives Written by Immigrant Students in
Greece.” Trabalhos em Linguisticka
Aplicada 59 (3): 1809–1832.
. 2022. “Tracing
Racism in Antiracist Narrative Texts Online.” Ethnic and Racial
Studies 45 (7): 1261–1282.
Archakis, Argiris, and Villy Tsakona. 2022 “‘It
Is Necessary to Try Our Best to Learn the Language’: A Greek Case Study of Internalized Racism in Antiracist
Discourse.” Journal of International Migration and
Integration 23: 161–182.
Blommmaert, Jan. 2018. “The
Ship, the Child, and the Refugee Debate in Europe.” Diggit
Magazine, 15 June 2018. Available
at: [URL] (accessed 25/6/2022).
Blommaert, Jan, and Anna De Fina. 2016. “Chronotopic
Identities: On the Timespace Organization of Who We Are.” Tilburg Papers in Culture
Studies 153: 1–26.
Carastathis, Anna, Aila Spathopoulou, and M. Tsilimpounidi. 2018. “Crisis,
What Crisis? Immigrants, Refugees, and Invisible
Struggles.” Refuge 34 (1): 29–38.
. 2013. “Post-humanitarian
Communication: Contemporary Portrayals of Distant Suffering Have Left Us as Self-satisfied Consumers, Rather than
Cosmopolitan Citizens.” London School of Economics (LSE)
Blog, November 11th, 2013. Available
at: [URL] (accessed 25/6/2022).
De Fina, Anna. 2018. “What
Is Your Dream? Fashioning the Migrant Self.” Language and
Communication 59: 42–52.
. 2020. “Doing
Narrative Analysis from a Narratives-as-practices Perspective.” Narrative
Inquiry 31 (3): 49–71.
De Fina, Anna, and Alexandra Georgakopoulou. 2012. Analyzing
Narrative. Discourse and Sociolinguistic
Perspectives. Cambridge: Cambridge University Press.
Eberl, Jakob-Moritz, Christine E. Meltzer, Tobias Heidenreich, Beatrice Herrero, Nora Theorin, Fabienne Lind, Rosa Berganza, Hago G. Boomgaarden, Christian Schemer, and Jesper Strömbäck. 2018. “The
European Media Discourse on Immigration and Its Effects: A Literature Review”. Annals
of the International Communication
Association 42 (3): 207–223.
European
Union. n.d. “From War-stricken Syria to
Safety: How the EU Helped a Refugee Build a New Life in the Netherlands.” Available
at: [URL]; [URL] (accessed 27/7/2022).
Ganz, Marshall. 2015. “Public
Narrative.” California Teachers Association. Available at: [URL] (accessed 25/6/2022).
Georgakopoulou, Alexandra. 2022. “Co-opting
Small Stories on Social Media: A Narrative Analysis of the Directive of
Authenticity.” Poetics
Today 43 (2): 265–286.
Georgakopoulou, Alexandra, Korina Giaxoglou, and Philip Seargeant. 2019. “Mobilizing
Storytelling in the Digital Era.” Paper presented at The
Post. Stories Collective Workshop, November 29, King’s
College London.
Giaxoglou, Korina. 2021a. A
Narrative Approach to Social Media Mourning: Small Stories and Affective
Positioning. Routledge Research in Narrative, Interaction, and
Discourse. London: Routledge.
. 2021b. “Chronotopic
Affect in Collective Memorialization Online: #PrayforManchester.” Paper presented at
the LAL Festival Thematic panel on Applied Linguistic Perspectives on
Memorialization, School of Languages and Applied Linguistics (LAL) Research
Festival, 20th May.
. 2022. “Mobilizing
Stories of Illness in Digital Contexts: A Critical Approach to Narrative, Voice, and
Visibility.” Poetics
Today 43 (2): 287–308.
Giaxoglou, Korina, and Tereza Spilioti. 2020. “The
Shared Story of #JeSuisAylan on Twitter: Story Participation and Stancetaking in Visual Small
Stories.” Pragmatics 30 (2): 277–302.
Kirişci, Kemal, M. Murat Erdoğan, and Nihal Eminoğlu. 2020. “The
EU’s ‘New Pact on Migration and Asylum’ Is Missing a True Foundation.” Available
at: [URL] (accessed 20/6/2022).
Labov, William. 2013. The
Language of Life and Death: The Transformation of Experience in Oral
Narrative. Cambridge: Cambridge University Press.
Labov, William, and Joshua Waletzky. 1967. “Narrative
Analysis.” In Essays on the Verbal and Visual Arts:
Proceedings of the 1966 Annual Spring Meeting of the American Ethnological Society, edited
by June Helm, 12–44. Seattle: University of Washington Press.
Mäkelä, Maria, and Hanna Meretoja. 2022. “Critical
Approaches to the Storytelling Boom.” Poetics
Today 43 (2): 191–218.
Mäkelä, Maria, Samuli Björninen, Laura Karttunen, Matias Nurminen, Juha Raipola, and Tytti Rantanen. 2021. “Dangers
of Narrative: A Critical Approach to Narratives of Personal Experience in Contemporary Story
Economy.” Narrative 29 (2): 139–159.
Martínez García, Ana Belén. 2021. “Refugees’ Mediated
Narratives in the Public
Sphere.” Narrative 29 (2): 210–223.
Mediabrands. n.d. “EU
Protects.” Available at: [URL] (accessed 27/7/2022).
Shuman, Amy. 2005. Other
People’s Stories: Entitlement Claims and the Critique of
Empathy. Urbana: University of Illinois Press.
van Dijk, Teun Adrianus 1993. “Stories and
Racism.” In Narrative and Social Control: Critical
Perspectives, edited by Dennis K. Mumby, 121–142. SAGE
Annual Reviews of Communication Research
21. London: Sage.
