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In:Science Communication on the Internet: Old genres meet new genres
Edited by María José Luzón and Carmen Pérez-Llantada
[Pragmatics & Beyond New Series 308] 2019
► pp. 131–152

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Chapter 7
The multimodal bridge between academics and practitioners in the Harvard Business Review’s digital context

A multi-levelled qualitative analysis of knowledge construction

Published online: 4 December 2019
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https://doi.org/10.1075/pbns.308.07mai
Abstract
In this chapter we study adjusting strategies employed in the transition from research-based articles to other generic forms when the same knowledge is constructed and (re)mediated for different audiences and purposes. The empirical evidence is represented by a series of articles and related digital materials about and for the practice of management from the digital context of the Harvard Business Review.
We adopt a multimodal approach in our qualitative analysis, addressing the way semiotic modes interact and are combined across genres to identify the roles of the semiotic interplay in the adjusting strategies employed for enabling the knowledge construction and (re)mediation processes. Furthermore, we demonstrate how the level of complexity of the knowledge communicated in the articles and their digital context may be investigated.
Article outline
  • 1.Introduction
  • 2.Conceptual frameworks
    • 2.1Knowledge mediation processes
    • 2.2Levels of explanatory depth
  • 3.Data selection method and framing methodology
  • 4.Findings
    • 4.1Knowledge mediation processes in HBR’s digital articles
      • 4.1.1The knowledge expansion processes
      • 4.1.2The knowledge enhancement processes
    • 4.2Knowledge mediation processes in the accompanying digital materials
    • 4.3Levels of explanatory depth
  • 5.Discussion and conclusion
  • Note
  • References
  • Appendix: Material
References (23)
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Appendix: Material
Meyer, Erin. 2015. “Getting to Sí, Ja, Oui, Hai, and Da. How to Negotiate across Cultures.” Harvard Business Review 93 (11): 74–80.Google Scholar logo with link to Google Scholar
Brooks, Alison W. 2015. “Emotions and the Art of Negotiation.” Harvard Business Review 93 (12): 57–64.Google Scholar logo with link to Google Scholar
Zak, Paul J. 2017. “The Neuroscience of Trust.” Harvard Business Review 95 (1): 84–90.Google Scholar logo with link to Google Scholar
Interview. Controlling Your Emotions During a Negotiation. Accessed December 20, 2015. [URL]
Video with graphics & explanatory voice-over. Accessed December 20, 2015. [URL]
Webinar. Neuroscience of Trust. Setting Leaders up for Success. Accessed December 20, 2017. [URL]
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2025. Transmedial recontextualization of new scientific research claims. Discourse, Context & Media 67 ► pp. 100930 ff. DOI logo
Pérez‐Llantada, Carmen
2025. Digital Genres and Practices in English for Specific Purposes. In The Handbook of English for Specific Purposes, ► pp. 445 ff. DOI logo
Bulatović, Vesna , Vesna Bogdanović & Dragana Gak
2024. THE USE OF HYPERTEXT IN ACADEMIC BLOGS WRITTEN IN ITALIAN AND ENGLISH - A CASE STUDY. Годишњак Филозофског факултета у Новом Саду 49:3 ► pp. 130 ff. DOI logo
Engberg, Jan
2022. LSP and Transdiscursive Knowledge Communication. In Specialized Knowledge Mediation, ► pp. 61 ff. DOI logo

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