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In:Emotion in Discourse
Edited by J. Lachlan Mackenzie and Laura Alba-Juez
[Pragmatics & Beyond New Series 302] 2019
► pp. 357–386

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Chapter 14
Promoemotional science?

Emotion and intersemiosis in graphical abstracts

 | Universidad Politécnica de Madrid (Spain)
Published online: 27 March 2019
DOI logo with link
https://doi.org/10.1075/pbns.302.14san
Abstract
In this chapter I explore how the visual mode favors the expression of emotion in graphical abstracts, an academic genre increasingly demanded by high-impact scientific journals. My starting point is the set of expectations aroused by written scholarly discourse with regard to attitudinal projection, as well as recent research on emotion in computer-mediated communication in general. Next, I examine the major challenges posed by graphical abstracts and analyze the emotional language of some actual samples from researchers publishing in high-impact journals. My findings identify a hybridization of the genre and suggest that the presence of emotion may relate to the adoption of roles other than those of scientist, such as journalist, advertiser, and entertainer.
Article outline
  • 1.Introduction: Towards an emotional turn in the professions?
  • 2.Point of departure: Communicative expectations in academic communities of practice
    • 2.1Register expectations in written scholarly discourse
    • 2.2Medium and mode expectations: The visuals of science
    • 2.3Genre expectations: The role of abstracts in academia
  • 3.Transduction-generated challenges: Emotion as distracter and intersemiosis enhancement
    • 3.1Analytical procedure
    • 3.2Examples, analysis and findings
  • 4.A closing thought: The birth of a promoemotional science?
  • Notes
  • References
  • Sources of samples
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Cited by (1)

Cited by one other publication

Sancho-Guinda, Carmen
2021. This Has Changed: ‘Out-of-the-Box’ Metadiscourse in Scientific Graphical Abstracts. In Metadiscourse in Digital Communication, ► pp. 81 ff. DOI logo

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