In:Engagement in Professional Genres:
Edited by Carmen Sancho Guinda
[Pragmatics & Beyond New Series 301] 2019
► pp. v–viii
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Published online: 24 April 2019
https://doi.org/10.1075/pbns.301.toc
https://doi.org/10.1075/pbns.301.toc
Table of contents
Acknowledgements
ix
Foreword: Bringing in the reader
xi
Ken Hyland
Chapter 1.Networking engagement in professional practices: Towards an integrative view
1
Carmen Sancho Guinda
Section I.Monomodal genres
27
Chapter 2.Positioning and proximity of reader engagement: Authorial identity in professional and apprentice academic genres
29
Feng (Kevin) Jiang
Xiaohao (Amanda) Ma
Chapter 3.Authorial engagement in business emails: A cross-cultural analysis of attitude and engagement markers
47
María Luisa Carrió Pastor
Chapter 4.Challenging the concept of pure objectivity in British and Spanish hard news reports: The case of the 2006 Lebanon War
67
Anne McCabe
Isabel Alonso Belmonte
Chapter 5.Rebuilding trust in the banking sector: Engaging with readers in corporate press releases
87
Yvonne McLaren-Hankin
Chapter 6.Interrogative engagement as a pragmatic and textual function in Legal Studies
101
Michele Sala
Chapter 7.Patients engaging their doctors in the doctor-patient relationship: Discourse perspectives on relationship-centred care
119
Robyn Woodward-Kron
Emily Wilson
Jane Gall
Chapter 8.“Let’s have that conversation on next quarter’s call”: (dis)engagement markers in Q&A sessions of earnings conference calls
137
Belinda Crawford Camiciottoli
Section II.Intersemiotic genres
155
Chapter 9.Multiplying engagement: Visual-verbal intersemiosis in an online medical research article
157
Daniel Lees Fryer
Chapter 10.Researchers’ move from page to screen: Addressing the effects of the video article format upon academic user engagement and knowledge-building
processes
179
Jan Engberg
Carmen Daniela Maier
Chapter 11.Recruitment websites and the socialization of new employees: Dialogicity and graduation
197
Ruth Breeze
Chapter 12.Verbal and nonverbal engagement devices in business persuasive discourse: The elevator pitch
217
Mercedes Díez-Prados
Chapter 13.
Scifotainment
: Evolving multimodal engagement in online science news
243
Yiqiong Zhang
Chapter 14.How much do U.S. patents disclose? A generic game of hide-and-seek
259
Ismael Arinas Pellón
Chapter 15.Gestural silence: An engagement device in the multimodal genre of the chalk talk lecture
277
Chloë G. Fogarty-Bourget
Natasha Artemeva
Janna Fox
Chapter 16.Silence and engagement in the multimodal genre of synchronous videoconferencing lectures: The case of Didactics in Mathematics
297
Mercedes Querol-Julián
Blanca Arteaga-Martínez
Chapter 17.Organizational metadiscourse across lecturing styles: Engagement beyond language
321
Edgar Bernad-Mechó
Inmaculada Fortanet-Gómez
Chapter 18.Engagement of readers/customers in the discourse of e-tourism promotional genres
341
Francisca Suau-Jiménez
Notes on contributors
359
Names index
365
Subject index
367
