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In:Cultural Keywords in Discourse
Edited by Carsten Levisen and Sophia Waters
[Pragmatics & Beyond New Series 277] 2017
► pp. 1–23

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Chapter 1
How words do things with people

 | Roskilde University
 | University of New England
Published online: 19 October 2017
DOI logo with link
https://doi.org/10.1075/pbns.277.01lev
Article outline
  • 1.Introduction
  • 2.Cultural keyword studies
  • 3.The keyword canons
    • 3.1Keywords came from discourse
    • 3.2Keywords reflect cultural values
    • 3.3Keywords create discursive contexts
    • 3.4Keywords maintain discourse fixities
    • 3.5Keywords reveal the scripted lives of people
    • 3.6Keywords are constitutive of a deep emic logic
  • 4.The natural semantic metalanguage
    • 4.1Prime, molecules, explications
    • 4.2Cultural scripts and models
  • 5.Language and culture: Some parting remarks on words and people
  • Notes
  • References
  • Appendix
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