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In:Pragmatic Markers in Irish English
Edited by Carolina P. Amador-Moreno, Kevin McCafferty and Elaine Vaughan
[Pragmatics & Beyond New Series 258] 2015
► pp. 318–347

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Pragmatic markers in contemporary radio advertising in Ireland

Published online: 15 July 2015
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https://doi.org/10.1075/pbns.258.14sul
This paper explores the presence and function of pragmatic markers (PMs) which have been argued to be associated with Irish English (Kallen 2006; Schneider 2008; Amador-Moreno 2010; Clancy and Vaughan 2012; Schweinberger 2012), through an analysis of a corpus of advertisements from an Irish radio channel. Following Lee (1992), the ads themselves are broken into the “Action” (usually comprised of context-based dialogic interaction) and “Comment” (generally monologic, decontextualised and associated with the slogan or voice of authority) components (Sussex 1989). The rationale for this division is based on the hypothesis that the location of PMs according to these components can throw light on their function as primarily related to supporting discourse cohesion or as connotational, relating to heteroglossia as “linguistic fetish” in advertising texts (Kelly-Holmes 2005).
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Cited by (4)

Cited by four other publications

P. Amador-Moreno, Carolina
2023. Discourse-Pragmatic Markers in Irish English. In The Oxford Handbook of Irish English, ► pp. 426 ff. DOI logo
Vaughan, Elaine
2023. Politeness in Irish English. In The Oxford Handbook of Irish English, ► pp. 448 ff. DOI logo
McCafferty, Kevin & Carolina P. Amador-Moreno
2019. ‘but a[h] Hellen d[ea]r sure you have it more in your power in every respect than I have’ – Discourse marker sure in Irish English. In Processes of Change [Studies in Language Variation, 21], ► pp. 73 ff. DOI logo
Ní Mhurchú, Aoife
2018. What’s Left to Say About Irish English Progressives? “I’m Not Going Having Any Conversation with You”. Corpus Pragmatics 2:3 ► pp. 289 ff. DOI logo

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