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In:Evaluation in Context
Edited by Geoff Thompson † and Laura Alba-Juez
[Pragmatics & Beyond New Series 242] 2014
► pp. 303–320

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Multimodal analysis of controversy in the media

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Published online: 4 February 2014
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https://doi.org/10.1075/pbns.242.15bre
In a world dominated by the Internet, it is becoming increasingly important to develop analytical tools that can take in multiple dimensions of media texts. This chapter presents a multimodal analysis of a corpus of online news­paper texts about controversies surrounding the wearing of religious items by Muslims, Sikhs and Christians, which received considerable media coverage in Britain in early 2010. Although the text itself generally provides a balanced account of the issues, a comparison of the results across modes shows that the groups are evaluated differently in visual images, headlines and direct quotations. This study represents a step on the road to devising an integrative model for multimodal analysis.
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