Argumentation in broadcast election campaign discourse

The aim of this chapter is to discuss the reconstruction of political discourse, its theoretical fundament and what information should be included about the argumentation in political discourse. On the basis of existing procedures, an alternative reconstruction procedure will be suggested, taking all forms of argumentation, not only those confirming to the rules of (deductive) logic. This brings us to the second aim of this chapter: to present the principles that should form the basis for a rhetorical reconstruction procedure for political argumentation.