Cyberpragmatics is an analysis of Internet-mediated communication from the perspective of cognitive pragmatics. It addresses a whole range of interactions that can be found on the Net: the web page, chat rooms, instant messaging, social networking sites, 3D virtual worlds, blogs, videoconference, e-mail, Twitter, etc. Of special interest is the role of intentions and the quality of interpretations when these Internet-mediated interactions take place, which is often affected by the textual properties of the medium. The book also analyses the pragmatic implications of transferring offline discourses (e.g. printed paper, advertisements) to the screen-framed space of the Net. And although the main framework is cognitive pragmatics, the book also draws from other theories and models in order to build up a better picture of what really happens when people communicate on the Net. This book will interest analysts doing research on computer-mediated communication, university students and researchers undergoing post-graduate courses or writing a PhD thesis.
As of February 2018, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.
8. Conclusion: Prospects for cyberpragmatic research
Index
Name index
Subject index
“A most keen insight into language use in Internet media.”
Santiago Posteguillo, Universitat Jaume I (Castelló, Spain)
“Cyberpragmatics is the most updated handbook on the different genres of computer-mediated communication. Its profound and scholarly insightful approach to CMC places the book in the forefront of International research.”
Carmen Pérez Sabater, Polytechnic University (Valencia, Spain)
“A thorough and well-documented compilation of the different ways in which Internet applications are transforming our language. A must-read for essayists, journalists and teachers looking for a systematic picture of the impact of the Net on language use.”
José Luis Orihuela, University of Navarra (Spain)
“[...] the volume is well written, comprehensive, global, and reflective of the type of pragmatic considerations relevant to evolving human communication in borh digitally mediated and non-mediated contexts. The book reflects a strong foundation in cognitive models of pragmatic analysis, specifically Relevance Theory, as well as innovative thinking related to the consideration of digitally mediated discourse. [...] Cyberpragmatics is a groundbreaking volume that highlights an important area of inquiry for linguists interested in human interaction. [...] The book is an excellent introduction for students and beginning scholars wishing to do work in this area. It also represents an important reference for seasoned scholars [...]. The extensive, updated bibliography is masterfully synthesized in an accessible, sophisticated volume. There is no doubt Yus' work in this area, and this volume in particular, will be foundational as research in cyberpragmatics progresses.”
Julie M. Sykes, University of New Mexico, Albuquerque, in the Journal of Pragmatics, 2011
“Ten years ago, Francisco Yus opened a new field for the research of an increasingly influential and ever-changing aspect of communication, as is the use of language on the Internet, with his work Ciberpragmática. The author's contribution to the birth of this new discipline adds up to his already extensive research and implications of a cognitive pragmatic model such as relevance theory. [...] The work will undoubtedly be interesting for a wide "community of readers', as it deals with a current topic, and does so in a rigorous and also interesting manner.”
Maria Angeles Ruiz-Moneva, in the Journal of Communication
“An intelligent and comprehensive book for understanding the different varieties of interaction on the web.”
Luz Gil Salom, Polytechnic University (Valencia, Spain)
“The most complete and actualized pragmatic analysis of cybergenres, discourses and styles.”
Laura Mariottini, Sapienza Università di Roma (Italy)
“This book provides an insightful and profound view of pragmatics from the perspective of cyber-communication in context. Absolutely essential!.”
Francisca Suau-Jiménez, Head of “Instituto Interuniversitario de Lenguas Modernas Aplicadas” (IULMA) of the University of Valencia (Spain)
“This book is an important and timely contribution to research on the pragmatics of computer-mediated communication. Drawing mainly from cognitive pragmatics, it provides new insights into interaction via such diverse tools as email, chat, twitter or Second Life.”
Patricia Bou, University of Valencia (Spain)
“Overall, Cyberpragmatics is a worthy member of the well-established Pragmatics & Beyond series by John Benjamins Publishers. While some disparate pragmatic studies of CMC do exist [...], this is the first monograph solely devoted to the topic. A multitude of theoretical and practical studies reviewed throughout the book make it useful for researchers dealing with CMC. [...] the book is interesting and rich in content throughout, and boasts discernment of deeper workings of human communication on the Web as well as a comprehensive review of existing literature.”
Daria Dayter, University of Bayreuth, Germany, on Linguist List 23.124
“The book reads well and is impressive in the scope of CMC literature summarized, including very recent work on very diverse CMC practices: Yus reviews existing literature for each field, critically examines this literature, adds the results of his own studies (when appropriate) and then always proceeds to make links to cognitive observations inspired by Relevance Theory. His interest in the sense-making and inferencing processes is always grounded in empirical examples and a critical deliberation of context, and his text works well as an introduction to Relevance Theory. The range of discussed practices goes from the by now classic form of e-mail communication, mailing lists and web pages to recent developments in Web 2.0, such as communication on blogs, social network sites, Twitter, or Second Life. Scholars working on these web interfaces will benefit immensely both from Yus’ literature reviews and his critical reinterpretations of existing studies. [...] There is no doubt that Yus’ Cyberpragmatics will be an important and valuable reference work for many future scholars working on CMC. It is an exciting read written by a scholar who has an exemplary overview of the literature and who manages to bring different research strands together in a meaningful and unprecedented way.”
Miriam A. Locher, Universität Basel, in Journal of Pragmatics Vol. 47 (2013)
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2016. Discourse, Contextualization and Identity Shaping the Case of Social Networking Sites and Virtual Worlds. In Technology Implementation in Second Language Teaching and Translation Studies [New Frontiers in Translation Studies, ], ► pp. 71 ff.
2017. Background From the Literature. In Exploration of Textual Interactions in CALL Learning Communities [Advances in Educational Technologies and Instructional Design, ], ► pp. 16 ff.
2021. Bibliography. In Pragmatics and its Applications to TESOL and SLA, ► pp. 198 ff.
[no author supplied]
2021. Topics and Settings in Sociopragmatics. In The Cambridge Handbook of Sociopragmatics, ► pp. 247 ff.
[no author supplied]
2023. Irony in Linguistic Communication. In The Cambridge Handbook of Irony and Thought, ► pp. 129 ff.
This list is based on CrossRef data as of 6 march 2026. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.