5. Brothers in arms: Contradictory metaphors in contemporary marketing discourse

Koller, Veronika

doi:10.1075/pbns.173.08kol

In:Confronting Metaphor in Use: An applied linguistic approach
Edited by Mara Sophia Zanotto, Lynne Cameron and Marilda C. Cavalcanti
[Pragmatics & Beyond New Series 173] 2008
► pp. 103–125

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5. Brothers in arms: Contradictory metaphors in contemporary marketing discourse

Veronika Koller

Published online: 27 March 2008

https://doi.org/10.1075/pbns.173.08kol

Cited by (10)

Cited by ten other publications

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Begonja, Helga & Diana Prodanović Stankić

2024. ‘QUO VADIS, CORONA?’: METAPHORICAL FRAMING OF THE PANDEMIC IN DAILY PRESS. Годишњак Филозофског факултета у Новом Саду 48:1-2 ► pp. 263 ff.

Golden, Anne

2021. The relationship between topic and metaphor in second-language learners’ essays. Metaphor and the Social World 11:2 ► pp. 261 ff.

Golden, Anne & Guri Steien

2021. Mashi – this language was in my ears. Metaphor and the Social World 11:2 ► pp. 329 ff.

Ahmad, Rizwan, Ludmila Torlakova, Divakaran Liginlal & Robert Meeds

2020. Figurative Language in Arabic E-Commerce Text. International Journal of Business Communication 57:3 ► pp. 279 ff.

Wackers, Dunja Y. M., H. José Plug & Gerard J. Steen

2020. Violence metaphors for cancer. Metaphor and the Social World 10:1 ► pp. 121 ff.

Wiliński, Jarosław

2017. War Metaphors in Business: A Metaphostructional Analysis. Anglica. An International Journal of English Studies :26/2 ► pp. 61 ff.

Negro, Isabel

2016. The human being as the target of crisis metaphors in English, Spanish and French. Metaphor and the Social World 6:2 ► pp. 177 ff.

Ison, Ray, Catherine Allan & Kevin Collins

2015. Reframing water governance praxis: Does reflection on metaphors have a role?. Environment and Planning C: Government and Policy 33:6 ► pp. 1697 ff.

A'Beckett, Ludmilla

2012. The Play of Voices in Metaphor Discourse: A Case Study of “NATIONS ARE BROTHERS”. Metaphor and Symbol 27:2 ► pp. 171 ff.

Gavins, Joanna

2009. The year’s work in stylistics 2008. Language and Literature: International Journal of Stylistics 18:4 ► pp. 367 ff.

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