In:Written Communication across Cultures: A sociocognitive perspective on business genres
Yunxia Zhu
[Pragmatics & Beyond New Series 141] 2005
► pp. v–x
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Published online: 2 November 2005
https://doi.org/10.1075/pbns.141.toc
https://doi.org/10.1075/pbns.141.toc
Table of contents
List of figuresxi
List of tablesxiii
Notation conventionsxv
Preface
1. Introduction and outline
2. Communication across cultures
3. Conceptual framework: A dual perspective
4. Research design
5. Comparing English and Chinese sales letters
6. Comparing English and Chinese sales invitations
7. Comparing English and Chinese business faxes
8. Cross-Cultural genre teaching: Actions and implications
9. Summaries and conclusions
References
Appendices
Name index
Subject Index
