Advertising discourse in eighteenth-century English newspapers

Gotti, Maurizio

doi:10.1075/pbns.134.05got

In:Opening Windows on Texts and Discourses of the Past
Edited by Janne Skaffari, Matti Peikola, Ruth Carroll, Risto Hiltunen and Brita Wårvik
[Pragmatics & Beyond New Series 134] 2005
► pp. 23–38

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Advertising discourse in eighteenth-century English newspapers

Maurizio Gotti

Published online: 24 March 2005

https://doi.org/10.1075/pbns.134.05got

This chapter is a discourse analytic study of 18th-century newspaper advertisements. The data are taken from advertisements published in English newspapers of that time (mainlyThe Review,The SpectatorandThe Tatler). The paper points out the main linguistic and stylistic features of these advertising texts, and compares these results to those from Leech's (1966) study so as to discover any systematisation or alteration in the writing of such texts which has taken place in the last three centuries.

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Cited by eight other publications

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2020. Conclusions and Implications. In Foreign Languages in Advertising, ► pp. 193 ff.

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2017. Contemporary observations on the attention value and selling power of English print advertisements (1700–1760). In Diachronic Developments in English News Discourse [Advances in Historical Sociolinguistics, 6], ► pp. 61 ff.

Ratia, Maura, Minna Palander-Collin & Irma Taavitsainen

2017. English news discourse from newsbooks to new media. In Diachronic Developments in English News Discourse [Advances in Historical Sociolinguistics, 6], ► pp. 3 ff.

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2016. International shipping traffic as a determinant of the growing use of advertisements by local shopkeepers: a case study of eighteenth century Ghent. Business History 58:4 ► pp. 479 ff.

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Chovanec, Jan

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Chovanec, Jan

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Lyna, Dries & Ilja Van Damme

2009. A strategy of seduction? The role of commercial advertisements in the eighteenth-century retailing business of Antwerp. Business History 51:1 ► pp. 100 ff.

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