In:Persuasion Across Genres: A linguistic approach
Edited by Helena Halmari and Tuija Virtanen
[Pragmatics & Beyond New Series 130] 2005
► pp. v–vi
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Published online: 17 February 2005
https://doi.org/10.1075/pbns.130.toc
https://doi.org/10.1075/pbns.130.toc
Table of contents
Acknowledgementsvii
Introduction
Persuasion across genres: Emerging perspectives
Focusing on private and semipublic discourse
Persuasion in business negotiations
Persuasion in judicial argumentation: The Opinions of the Advocates General at the European Court of Justice
Focusing on public discourse
In search of "successful" political persuasion: A comparison of the sytles of Bill Clinton and Ronald Reagan
In a nutshell: Persuasion in the spatially constrained language of advertising
"Polls and surveys show": Public opinion as a persuasive device in editorial discourse
Theoretical considerations
Persuasion as implicit anchoring: The case of collocations
Generic patterns in promotional discourse
Concluding remarks
Towards understanding modern persuasion
Author Index
Subject Index
