2025. Image-Text Syntheses, Discursivity, and Promotional Meanings in Selected Jumia's Online Affiliate Advertisements in Nigeria. In Sociocultural and Multicultural Meanings in Online Communication, ► pp. 125 ff.
Ishak, Cita Nuary, Yazid Basthomi, Nurenzia Yannuar & Amelia Abdullah
2025. From “Spicing Up My Writing” to “Convincing My Supervisors”: EFL Learners’ Motivations for Using Promotional Language (‘Hypes’) in Academic Texts. Journal of Language and Education 11:3 ► pp. 110 ff.
Khoutyz, I. P.
2025. Functions of Enumerations in Promotional Academic Discourse: Inquiry into Graduate Program Announcements. Professional Discourse & Communication 7:1 ► pp. 34 ff.
Khoutyz, I. P.
2024. Elements of Promotional Discourse in English-Language Academic Abstracts. Nauchnyi dialog 13:10 ► pp. 230 ff.
Xu, Xing & Helena Sit
2025. Using Websites to Become Global Players in International Education: Insights from a Chinese University. Journal of Studies in International Education 29:3 ► pp. 455 ff.
Zoidze, Ella Amiranovna
2025. Linguopragmatic specificity of the discursive genre “mission” in book publishing communicative practice. Philology. Theory & Practice 18:3 ► pp. 1075 ff.
Arantes, Janine
2024. Digital twins and the terminology of “personalization” or “personalized learning” in educational policy: A discussion paper. Policy Futures in Education 22:4 ► pp. 524 ff.
2024. German is the holy grail: language, migration and ethnolingual belonging in transnational spaces. Journal of Ethnic and Migration Studies 50:14 ► pp. 3591 ff.
Martín, Pedro & Sally Burgess
2024. “Our study offers insight into…” Rhetorical promotion in English and Spanish conference abstracts. International Journal of Applied Linguistics 34:1 ► pp. 134 ff.
Thongmak, Sirikarn
2024. Genre analysis of hybrid texts: Language used in online course introduction of international universities. Journal of English Language and Linguistics 5:3 ► pp. 237 ff.
2024. Situating Evaluation and Authority: Direct Sponsorship in Letters of Recommendation. Written Communication 41:2 ► pp. 260 ff.
Zou, Hang (Joanna) & Ken Hyland
2024. Stance in article highlights: The promotion of Covid‐19 research. International Journal of Applied Linguistics 34:2 ► pp. 466 ff.
Afful, Joseph Benjamin Archibald, Eugene Kwesi Hesse, Ebenezer Agbaglo & Emmanuel Mensah Bonsu
2023. Persuasive strategies in grant recommendation letters written by senior faculty in a Ghanaian university. ExELL 11:2 ► pp. 133 ff.
Chen, Gong, Yi Li & Ya Sun
2023. How YouTubers Make Popular Marketing Videos? Speech Acts, Move Structure, and Audience Response in YouTube Influencer Marketing Videos. Sage Open 13:1
Legemah, Efosa
2023. Promotional Strategies of Top Nigerian and United Kingdom Universities in Webometrics Rankings. In Transformation of Higher Education Through Institutional Online Spaces [Advances in Higher Education and Professional Development, ], ► pp. 72 ff.
Na, Yoon-Hee
2023. Exploration of the Act of Exemplification in Research Article Introductions. Modern English Education 24:1 ► pp. 284 ff.
Omidian, Taha, Oliver James Ballance & Anna Siyanova-Chanturia
2023. Replicating corpus-based research in English for academic purposes: Proposed replication of Cortes (2013) and Biber and Gray (2010). Language Teaching 56:1 ► pp. 128 ff.
Roberts, Gillian, Eline Zenner & Laura Rosseel
2023. Exploring English in TV product advertising for Dutch‐speaking children. World Englishes 42:4 ► pp. 661 ff.
Saber, Anthony
2023. Style, ergostylèmes, style spécialisé. Etudes de stylistique anglaise :17
Shahnaz, Ambreen, M. Abid & N. Kanwal
2023. Impact of marketization on the interpersonal relation between the university and students in modern university prospectuses. Journal of Marketing for Higher Education► pp. 1 ff.
Taiwo, Rotimi & Mohammed Ademilokun
2023. Discursive Marketisation and Differentiation in Nigerian University Websites. In Transformation of Higher Education Through Institutional Online Spaces [Advances in Higher Education and Professional Development, ], ► pp. 29 ff.
Tse, Vincent Wai Sum, Jasper Zhao Zhen Wu & Andre Joseph Theng
2022. Positioning students as consumers and entrepreneurs: student service materials on a Hong Kong university campus. Critical Discourse Studies 19:6 ► pp. 667 ff.
Nguyen, Thi Chau Ngan, Margaret Kettle & Catherine Doherty
2022. Tertiary education ESP program delivery in Vietnam and language practices in globalised workplaces: examining the extent of alignment. Language, Culture and Curriculum 35:4 ► pp. 440 ff.
Pander Maat, Henk
2022. Editing and genre conflict. Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA)► pp. 87 ff.
Shahnaz, Ambreen
2022. Marketisation of higher education: A genre analysis of university prospectuses in Pakistan. Higher Education Quarterly 76:3 ► pp. 653 ff.
Krisnawati, Ekaning, Heriyanto Darsono, Rosaria Mita Amalia, Eva Tuckyta Sari Sujatna & Kasno Pamungkas
2021. Metaphors in Indonesian Nature Tourism Discourse: Disclosing Cognition about Nature. Pertanika Journal of Social Sciences and Humanities 29:4 ► pp. 2469 ff.
Sun, Yanni
2021. Genre mixing on WeChat: evidence from a movie review subscription account. Chinese Semiotic Studies 17:3 ► pp. 401 ff.
Ahmad, Naveed Nawaz & Farzana Masroor
2020. The Study of Generic Patterns of Mission and Vision Statements of the Universities. Liberal Arts and Social Sciences International Journal (LASSIJ) 4:2 ► pp. 159 ff.
Argondizzo, Carmen & Gillian Mansfield
2020. Celebrating CercleS: introductory notes to 30 years of professional activity in the field of language learning and teaching. Language Learning in Higher Education 10:2 ► pp. 259 ff.
Dontcheva-Navratilova, Olga, Martin Adam, Renata Povolná & Radek Vogel
2020. Persuasive Strategies Across the Academic, Business, Religious and Technical Discourses. In Persuasion in Specialised Discourses, ► pp. 39 ff.
Ponton, Douglas Mark
2020. Oxford University and Globalisation: Rebranding the Dreaming Spires. European Review 28:4 ► pp. 648 ff.
Valeiras‐Jurado, Julia
2020. Genre‐specific persuasion in oral presentations: Adaptation to the audience through multimodal persuasive strategies. International Journal of Applied Linguistics 30:2 ► pp. 293 ff.
Vogel, Radek
2020. Persuasion in Business Discourse: Strategic Use of Evaluative Lexical Means in Corporate Annual Reports. In Persuasion in Specialised Discourses, ► pp. 159 ff.
Łącka-Badura, Jolanta
2020. Personal branding in an elevator: Developing job search pitch skills in tertiary level Business English pedagogy. Language Learning in Higher Education 10:1 ► pp. 207 ff.
Benedetto, Caroline
2019. Une approche de la culture professionnelle des soignants à travers les films de recrutement. ASp 75 ► pp. 25 ff.
2018. Social life for sale!A critical discourse analysis of the concept of student life on Danish university websites. Discourse: Studies in the Cultural Politics of Education 39:4 ► pp. 642 ff.
Ho, Victor & Amy Suen
2017. Promoting a city's core values using evaluative language. International Journal of Applied Linguistics 27:1 ► pp. 286 ff.
Jaworska, Sylvia
2017. Metaphors We Travel by: A Corpus-Assisted Study of Metaphors in Promotional Tourism Discourse. Metaphor and Symbol 32:3 ► pp. 161 ff.
Zayts, Olga & Zhengpeng Luo
2017. Commodification and marketisation of genetic testing through online direct-to-consumer platforms in Hong Kong. Discourse & Communication 11:6 ► pp. 630 ff.
Tomášková, Renáta
2015. A walk through the multimodal landscape of university websites. Brno Studies in English 41:1 ► pp. 77 ff.
Valdez, Paolo Nino & Kate Steel
2014. The Representation of Internationalization in Higher Education in the Philippines: The Case of the University Newsletter. The Asia-Pacific Education Researcher 23:1 ► pp. 125 ff.
2007. The impact of marketization on higher education genres — the international student prospectus as a case in point. Discourse Studies 9:6 ► pp. 723 ff.
Kong, Kenneth C. C.
2006. Property transaction report: news, advertisement or a new genre?. Discourse Studies 8:6 ► pp. 771 ff.
[no author supplied]
2014. Intertextuality. In Professional Discourse, ► pp. 167 ff.
This list is based on CrossRef data as of 28 november 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.
