Article published In: Methodology of Narrative Study: What the first thirty years of Narrative Inquiry have revealed
Edited by Allyssa McCabe and Dorien Van De Mieroop
[Narrative Inquiry 31:1] 2021
► pp. 97–125
Positioning with master and counter-narratives
Published online: 22 February 2021
https://doi.org/10.1075/ni.20014.hyv
https://doi.org/10.1075/ni.20014.hyv
Abstract
Narrative studies have witnessed a growing interest towards positioning analyses and the analysis of master and
counter-narratives. While the former tends to prefer a small story approach and to draw on Conversation Analysis and Discourse Analysis, the
latter engages in a variety of methodological approaches and works with narratives of several sizes, often within institutional and
political contexts. Counter-narrative is a positional category by name, and it has recently been brought together with positioning analysis
in the study of oral narratives. However, the narrative nature of master narratives, as well as their conceptual distinction from dominant
discourses, remains largely unaddressed. This article aims at placing master narratives within narrative theory. To that end, we consider
the three analytical levels of narrative positioning in terms of master and counter-narratives. By analysing an interview with a 92-year-old
Finnish woman, we argue for the empirical relevance of master and counter-narratives within positioning analysis.
Article outline
- Introduction
- Master and counter-narratives – an asymmetric pair?
- The levels of positioning
- Positioning within an interview
- Contesting stories: The husband as a handsome man and a disappointment
- The narrative contest: A good father, but a husband who wasn’t healthy
- Master and counter-narratives in contest
- Conclusions
- Notes
References
References (68)
Alapuro, R. (1973a). Akateeminen Karjala-seura: Ylioppilasliike ja kansa 1920- ja 1930-luvulla [Academic Karelia Society: Student Movement and the people in the 1920s and the 1930s]. WSOY.
(1973b). Students and national politics: A Comparative study of the Finnish Student Movement in the interwar period. Scandinavian Political Studies, 81, 113–140.
Andersson, G., & Sandberg, T. (2019). Sameness versus difference in narratology: Two approaches to narrative fiction. Narrative, 26(3), 241–261.
Andrews, M. (2004a). Opening to the original contributions. Counter-narratives and the power to oppose. In M. Bamberg & M. Andrews (Eds.), Considering counter-narratives: Narrating, resisting, making sense (pp. 1–6). John Benjamins.
(2004b). Memories of mother: Counter-narratives of early maternal influence. In M. Bamberg & M. Andrews (Eds.), Considering counter-narratives. Narrating, resisting, making sense (pp. 7–26). John Benjamins.
Bakhtin, M. M. (1986). Speech genres and other late essays. (V. W. McGee, Trans.). Texas University Press. (Original work published 1979)
Bamberg, M. (1997). Positioning between structure and performance. Journal of Narrative and Life History, 7(1–4), 335–342.
(2004a). Considering counter narratives. In M. Bamberg & M. Andrews (Eds.), Considering counter-narratives (pp. 351–371). John Benjamins.
(2004b). ‘I know it may sound mean to say this, but we couldn’t really care less about her anyway’. Form and functions of ‘slut bashing’ in male identity constructions in 15-year-olds. Human Development, 471, 331–353.
(2004c). Positioning with Davie Hogan. Stories, tellings, and identities. In C. Daiute & C. Lightfoot (Eds.), Narrative analysis. Studying the development of individuals in society (pp. 135–157). Sage.
(2005). Master narrative. In D. Herman, M. Jahn, & M.-L. Ryan (Eds.), Routledge encyclopedia of narrative theory (pp. 287–288). Routledge.
(2006). Stories: Big or small – Why do we care? Narrative Inquiry, 16(1), 139–147.
Bamberg, M., & Andrews, M. (Eds.). (2004). Considering counter-narratives. narrating, resisting, making sense. John Benjamins.
Bamberg, M., & Georgakopoulou, A. (2008). Small stories as a new perspective in narrative and identity analysis. Text & Talk, 28(3), 377–396.
Bamberg, M., & Wipff, Z. (in print). Reconsidering counter-narratives. In K. Klueg & M. W. Lundholt (Eds.), Routledge Handbook of Counter-Narratives (pp. 71–83). Routledge.
Chandler, D., & Munday, R. (2016). Grand narratives (metanarratives, master narratives). In D. Chandler & R. Munday (Eds.), A dictionary of media and communication. Oxford University Press (Oxford Reference).
Clifton, J., & Van De Mieroop, D. (2016). Master Narratives, Identities, and the Stories of Former Slaves. John Benjamins.
Cooren, F., & Sandler, S. (2014). Polyphony, ventriloquism, and constitution: In dialogue with Bakhtin. Communication Theory, 241, 225–244.
Davies, B., & Harré, R. (1990). Positioning: The discursive production of selves. Journal for the Theory of Social Behaviour, 20(1), 43–63.
De Fina, A. (2009). Narratives in interviews – The case of accounts. Narrative Inquiry, 19(2), 233–258.
(2013). Positioning level 3: Connecting local identity displays to macro social processes. Narrative Inquiry, 23(1), 40–61.
De Fina, A., & Georgakopoulou, A. (2012). Analyzing narrative. Discourse and sociolinguistic Perspectives. Cambridge University Press.
Deppermann, A. (2013a). Positioning in narrative interaction. Narrative Inquiry, 23(1), 1–15.
(2013b). How to get a grip on identities-in-interaction. (What) does ‘positioning’ offer more than ‘membership categorization’? Evidence from a mock story. Narrative Inquiry, 23(1), 62–88.
(2015). Positioning. In A. De Fina & A. Georgakopoulou (Eds.), The handbook of narrative analysis (pp. 368–387). Wiley Blackwell.
Fludernik, M. (2000). Genres, text types, or discourse modes? Narrative modalities and generic categorization. Style, 34(1), 274–292.
Frandsen, S., Kuhn, T., & Lundholt, M. W. (Eds.). (2017). Counter-narratives and organizations. Routledge.
Freeman, M. (2006). Life “on holiday”? In defense of big stories. Narrative Inquiry, 16(1), 131–138.
Foucault, M. (1972). The archaeology of knowledge and the discourse on language. (A. M. Sheridan Smith, Trans.). Pantheon Books. (Original work published 1966)
Georgakopoulou, A. (2006). Thinking big with small stories in narrative and identity analysis. Narrative Inquiry, 16(1), 122–130.
(2007). Small Stories, Interaction and Identities. Amsterdam & Philadelphia: John Benjamins.
(2013). Building Iterativity into Positioning Analysis: A Practice-based Approach to Small Stories and Self. Narrative Inquiry, 23(1), 89–110.
(2015). Small stories research. Methods – analysis – outreach. In A. De Fina & A. Georgakopoulou (Eds.), The handbook of narrative analysis (pp. 255–271). John Wiley & Sons, Inc.
Giaxoglou, K., & Georgakopoulou, A. (2020). A Narrative Practice Approach to Identities: Small Stories and Positioning Analysis in Digital Context. In: Bamberg, M.; Demuth, C. & M. Watzlawik (Eds.), Cambridge handbook of identity. Cambridge University Press.
Gülich, E., & Quasthoff, U. M. (1986). Story-telling in conversation. Cognitive and interactive aspects. Poetics, 151, 217–241.
Harré, R. (1997). “He lived to tell the tale”. Journal of Narrative and Life History, 7(1–4), 331–334.
(2010). Positioning as a metagrammar for discursive story lines. In D. Schiffrin, A. De Fina, & A. Nylund (Eds.), Telling stories. Language, narrative and social Life (pp. 51–55). Georgetown University Press.
Harré, R., & van Langenhove, L. (1999). The dynamics of social episodes. In R. Harré & L. van Langenhove (Eds.), Positioning theory: Moral contexts of intentional action. (pp. 1–13). Blackwell.
Hyvärinen, M. (in print). Toward a Theory of Counter-Narratives: Narrative Contestation, Cultural Canonicity, and Tellability. In K. Lueg & M. Lundholt (Eds.), The Routledge Handbook of Counter-Narratives (pp. 17–29). Routledge.
Hyvärinen, M., Hatavara, M., & Rautajoki, H. (2019). Kerronta, asemointi ja haastattelun analyysi [Narration, positioning and the analysis of interviews]. Sosiologia, 56(1), 6–25.
Kortteinen, M. (1992). Kunnian kenttä. Suomalainen palkkatyö kulttuurisena muotona [The Field of Honor. The Finnish paid work as a cultural form]. Hanki ja jää.
Labov, W., & Waletzky, J. (1997). Narrative analysis: Oral versions of personal experience. Journal of Narrative & Life History, 7(1–4), 3–38. (Original work published 1967)
Lundholt, M. W., Maagaard, C. A., & Piekut, A. (2018). Counternarratives. In R. L. Heath & W. Johansen (Eds.), The international Encyclopedia of strategic communication (pp. 421–430). Wiley Blackwell.
Lyotard, J.-F. (1993). The postmodern condition. University of Minnesota Press. (Original work published 1983)
Nelson, H. L. (2001). Damaged identities, narrative repair. Ithaca and London: Cornell University Press.
Nijnatten, C. v., & Suoninen, E. (2014). Delicacy. In C. Hall, K. Juhila, M. Matarese, & C. V. Nijnatten (Eds.), Analysing social work communication: Discourse in practice (pp. 136–172). Routledge.
Nurminen, M. (in print). “The Big Bang of chaotic masculine disruption”. A critical narrative analysis of Radical Masculinity Movement’s counter-narrative strategies. In K. Lueg & M. Lundholt (Eds.), The Routledge handbook of counter-narratives. Routledge.
Phelan, J. (2008). Narratives in contest; Or, another twist in the narrative turn. PMLA, 123(1), 166–175.
Pope, D., Quinn, N., & Wyer, M. (Eds.) (1990). Editorial: The ideology of mothering. Disruption and reproduction of patriarchy. Signs, 15(30), 441–447.
Potter, J. (1997). Discourse Analysis as a Way of Analysing Naturally Occurring Talk. In D. Silverman (Ed.), Qualitative research. Theory, method, and practice. (pp. 144–160). Sage.
(2004). Discourse analysis as a way of analysing naturally occurring talk. In D. Silverman (Ed.), Qualitative research. Theory, method and practice (pp. 200–221). Sage.
Pöysä, J. (2010). Asemointinäkökulma haastattelujen kerronnallisuuden tarkastelussa [The perspective of positioning in considering the narrativity of interviews]. In J. Ruusuvuori, P. Nikander, & M. Hyvärinen (Eds.), Haastattelun analyysi (pp. 15–179). Vastapaino.
Sandberg, S. (2016). The importance of stories untold: Life-story, event-story and trope. Crime Media Culture, 12(1), 153–171.
Shuman, A. (2005). Other people’s stories. Entitlement claims and the critique of empathy. University of Illinois Press.
Speer, S. A. (2002). ‘Natural’ and ‘contrived’ data: A sustainable distinction? Discourse Studies, 4(4), 511–525.
(2008). Natural and contrived data. In P. Alasuutari, L. Bickman, & J. Brannen (Eds.), The Sage handbook of social research methods (pp. 290–312). Sage.
Cited by (19)
Cited by 19 other publications
Fernández-Concha, Rafael & Diego René Gonzales-Miranda
Hatavara, Mari
Hyvärinen, Matti
Kraatila, Elise
Krulichová, Zuzana
Mousa, Mohamed, Percy Marquina & Rafael Alejandro Fernández-Concha
Poppi, Fabio Indìo Massimo
Rautajoki, Hanna
Shaw, Rebecca
Ignjatović, Natalija, Jovan Radosavljević & Nataša Simić
Kinnunen, Eevastiina, Hanna Meretoja & Päivi Kosonen
Lassila, Erkki T. & Eeva Kaisa Hyry-Beihammer
Lazzaro-Salazar, Mariana & Sebastián Barros
Schrandt, Naomi, Julia M. Wittmayer & Tamara Metze
Kaiser, Tamás
Kilger, Magnus
2023. Psychologizing childhood in the reality show Biggest Loser. Narrative Inquiry 33:1 ► pp. 91 ff.
Eiranen, Reetta, Mari Hatavara, Ville Kivimäki, Maria Mäkelä & Raisa Maria Toivo
Hänninen, Vilma, Le Anh Nguyen Long & Anneke Sools
This list is based on CrossRef data as of 28 november 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.
