Review published In: Metaphor and the Social World
Vol. 12:2 (2022) ► pp.354–360
Book review
. Multimodal Metaphor and Metonymy in Advertising. Amsterdam: John Benjamins, 2017. 232 pp. ISBN 978 90 272 6467 1 (HB) / 978 90 272 6467 1 (EB) https://doi.org/10.1075/ftl.2
Reviewed by
Published online: 8 August 2022
https://doi.org/10.1075/msw.22009.bos
https://doi.org/10.1075/msw.22009.bos
References (11)
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Cameron, L., Maslen, R., Todd, Z., Maule, J., Stratton, P., & Stanley, N. (2009). The discourse dynamics approach to metaphor and metaphor-led discourse analysis. Metaphor and Symbol, 24(2), 63–89.
Dirven, R. (2002). Metonymy and metaphor: Different mental strategies of conceptualisation. In R. Dirven & R. Pörings (Eds.), Metaphor and metonymy in comparison and contrast (pp. 75–112). Mouton de Gruyter.
Gibbs, R. W. Jr. (2011). Evaluating conceptual metaphor theory. Discourse Processes, 48(8), 529–562.
(2012). Metaphors, snowflakes, and termite nests. In F. Macarthur, J. L. Oncins-Martínez, M. Sánchez-García, & A. M. Piquer-Píriz (Eds.), Metaphor in use: Context, culture, and communication (pp. 347–371). John Benjamins Publishing Company.
Gibbs, R. W. Jr., & Cameron, L. (2008). The social-cognitive dynamics of metaphor performance. Cognitive Systems Research, 91, 64–75.
Gibbs, R. W. Jr., & Santa Cruz, M. J. (2012). Temporal unfolding of conceptual metaphoric experience. Metaphor and Symbol, 27(4), 299–311.
Mairal Usón, R., & Ruiz de Mendoza Ibáñez, F. J. (2009). Levels of description and explanation in meaning construction. In C. S. Butler & J. Martín Arista (Eds.), Studies in language companion series (Vol. 1071, pp. 153–198). John Benjamins Publishing Company.
Marhula, J., & Rosinski, M. (2014). Identifying metaphor in spoken discourse: Insights from applying MIPVU to radio talk data. Studia Anglica Resoviensia, 11(85), 32–43.