Article published In: Metaphor and the Social World
Vol. 11:1 (2021) ► pp.23–45
The container and force schemas in political discourse
The representation of military strategies in Barack Obama’s discourse
Published online: 8 September 2021
https://doi.org/10.1075/msw.18031.ham
https://doi.org/10.1075/msw.18031.ham
Abstract
The paper focuses on metaphors based on the image schemas of container and force that were employed by U.S. President Barack Obama in the campaign against ISIL (The Islamic State of Iraq and the Levant). Systematic metaphors based on the schemas of container and force illustrate the strategy of the international alliance against ISIL’s activity. The strategy included the isolation of the organization, the restriction of the flow of foreign fighters and financial resources to the area controlled by ISIL as well as planning military operations designed to weaken the influence of the organization. The analysis has been conducted on the corpus of political speeches delivered by the speaker in the period from June 2014 to September 2016. Theoretical framework that is employed in the analysis of primary data is grounded in Critical Metaphor Analysis (CMA) which explores ideological aspects of discourse.
Keywords: container schema, force schema, metaphor, political speech, Barack Obama, ISIL
Article outline
- 1.Introduction
- 2.The container and force schemas
- 3.Theoretical framework for analysis
- 4.Data and methodology
- 5.Findings and discussion
- 5.1Systematic metaphors based on the container schema in Barack Obama’s discourse
- 5.1.1the isolation of the isil’s container
- 5.1.2money is a fluid that flows into the container
- 5.1.3foreign fighters are a fluid that flows into the container
- 5.1.4the central part of the container is the heart of isil
- 5.2Systematic metaphors based on the force schema in Barack Obama’s discourse
- 5.2.1squeezing/ tightening the isil’s container is attacking
- 5.2.2the machine metaphor – isil’s heart is a machine that pumps funds and propaganda outside the container
- 5.3The combination of the container and force schemas
- 5.1Systematic metaphors based on the container schema in Barack Obama’s discourse
- 6.Conclusion
- Note
References
References (44)
Alejo, R. (2010). Where does the money go? An analysis of the container metaphor in economics: The market and the economy. Journal of Pragmatics, 42(4), 1137–1150.
Barcelona, A. (2000). On the plausibility of claiming a metonymic motivation for conceptual metaphor. In Barcelona, A. (Ed.), Metaphor and metonymy at the crossroads: A cognitive perspective (pp. 31–58). Berlin: Mouton de Gruyter.
(2002). Clarifying and applying the notions of metaphor and metonymy within cognitive linguistics: An update. In R. Dirven & R. Pörings (Eds.), Metaphor and metonymy in comparison and contrast (pp. 207–278). New York: Mouton de Gruyter.
Cameron, L., Low, G., & Maslen, R. (2010). Finding systematicity in metaphor use. In R. Maslen & L. Cameron (Eds.), Metaphor analysis: Research practice in applied linguistics, social sciences and the humanities (pp. 116–146). London: Equinox.
Cap, P. (2002). Explorations in political discourse: Methodological and critical perspectives. Frankfurt am Main: Peter Lang.
(2014). Applying cognitive pragmatics to critical discourse studies: A proximization analysis of three public space discourses. Journal of Pragmatics, 701, 16–30.
Charteris-Black, J. (2004). Corpus approaches to Critical Metaphor Analysis. Basingstoke: Palgrave Macmillan.
(2006). Britain as a container: Immigration metaphors in the 2005 election campaign. Discourse and Society, 17(5), 563–581.
(2014). Analysing political speeches: rhetoric, discourse and metaphor. New York: Palgrave Macmillan.
Chilton, P. (1996). Security metaphors: Cold war discourse from containment to common house. New York: Peter Lang Publishing.
(2003). Deixis and distance: President Clinton’s justification of intervention in Kosovo. In M. Dedaić & D. Nelson (Eds.), At war with words (pp. 95–126). Berlin and New York: Mouton de Gruyter.
Chilton, P., & Lakoff, G. (1995). Foreign policy by metaphor. In C. Schäffner & A. Wenden (Eds.), Language and Peace (pp. 37–59). Aldershot: Dartmouth.
Chilton, P., & Schäffner, C. (2002). Themes and principles in the analysis of political discourse. In P. Chilton & C. Schäffner (Eds.), Politics as text and talk: analytic approaches to political discourse (pp. 1–41). Amsterdam & Philadelphia: John Benjamins.
Dorst, A. G. (2017). Textual patterning of metaphor. In E. Semino & Z. Demjén (Eds.) The Routledge handbook of metaphor and language (pp. 175–192). Oxon: Routledge.
Gibbs, R. W., Tendahl, M., & Okonski, L. (2011). Inferring pragmatic messages from metaphor. Lodz Papers in Pragmatics 7(1), 3–28.
(2007). Washing the brain – metaphor and hidden ideology. Amsterdam & Philadelphia: John Benjamins.
Johnson, M. (1987). The body in the mind: The bodily basis of meaning, imagination, and reason. Chicago: The University of Chicago Press.
Kövecses, Z. (2004). Metaphor and emotion: Language, culture, and body in human feeling. Cambridge: Cambridge University Press.
Lakoff, G. (1987). Women, fire and dangerous things: What categories reveal about the mind. Chicago: The University of Chicago Press.
(1999). Philosophy in the flesh:The embodied mind and its challenge to Western thought. New York: Basic Books.
Maslen, R. (2017). Finding systematic metaphors. In E. Semino & Z. Demjén (Eds.), The Routledge handbook of metaphor and language (pp. 88–101). Oxon: Routledge.
Mason, Z. J. (2004). CorMet: A computational, corpus-based conventional metaphor extraction system. Computational Linguistics, 30(1), 23–44.
Musolff, A. (2003). Ideological functions of metaphor: The conceptual metaphors of health and illness in public discourse. In R. Dirven, R. Frank & M. Pütz (Eds.), Cognitive models in language and thought (pp. 327–352). New York: Mouton de Gruyter.
(2004). The heart of the European body politic: British and German perspectives on Europe’s central organ. Journal of Multilingual and Multicultural Development, 25(5–6), 437–452.
(2015). Dehumanizing metaphors in UK immigrant debates in press and online media. Journal of Language Aggression and Conflict, 3 (1), 41–56.
(2016b). What can metaphor theory contribute to the study of political discourse? In M. Degani, P. Frassi & M. I. Lorenzetti (Eds.), The Languages of politics/La politique et ses langages Volume 1 (pp. 9–28). Newcastle: Cambridge Scholars Publishing.
(2017a). Metaphor and persuasion in politics. In E. Semino & Z. Demjén (Eds.), The Routledge handbook of metaphor and language (pp. 309–322). Oxon: Routledge.
Niemeier, S. (2000). Straight from the heart – metonymic and metaphorical explorations. In A. Barcelona (Ed.), Metaphor and metonymy at the crossroads: A cognitive perspective (pp. 195–213). Berlin: Mouton de Gruyter.
Peña, M. S. (2008). Dependency systems for image-schematic patterns in a usage-based approach to language. Journal of Pragmatics 40(6), 1041–1066.
Pragglejaz Group (2007). MIP: a method for identifying metaphorically used words in discourse. Metaphor and Symbol 22 (1), pp. 1–39.
Reali, F., & Arciniegas, C. (2015). Metaphorical conceptualization of emotion in Spanish: Two studies on the role of framing. Metaphor and the Social World 5(1), 20–41.
Siegel, A. A., & Tucker, J. A. (2018). The Islamic state’s information warfare. Measuring the success of ISIS’s online strategy. Journal of Language and Politics, 17(2), 258–280.
Cited by (2)
Cited by two other publications
Jovanović, Vladimir Ž., Marta Veličković & Biljana Mišić Ilić
2025. Image-schematic complexes in political discourse conceptualizations. Cognitive Linguistic Studies 12:2 ► pp. 264 ff.
Wu, Yang
2024. The fight metaphor in translation: From patriotism to pragmatism. Target. International Journal of Translation Studies 36:1 ► pp. 50 ff.
This list is based on CrossRef data as of 27 november 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.
