Review published In: Current challenges in metaphor research
Edited by Nina Julich-Warpakowski and Paula Pérez-Sobrino
[Metaphor and the Social World 13:1] 2023
► pp. 120–127
Book review
. Unpacking Creativity: The Power of Figurative Communication in Advertising. Cambridge: Cambridge University Press, 2021. 301 pp. ISBN 9781108473538 (HB) / 9781108562409 (EB)
Reviewed by
Published online: 7 July 2023
https://doi.org/10.1075/msw.00032.bla
https://doi.org/10.1075/msw.00032.bla
Article outline
- 1.Introduction
- 2.Overview
- 3.Evaluation
References
References (27)
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