Blending metaphors and arguments in advertising

Published online: 24 February 2016

https://doi.org/10.1075/milcc.5.12maz

Cited by (2)

Cited by two other publications

Rocci, Andrea, Sabrina Mazzali-Lurati & Chiara Pollaroli

2018. The argumentative and rhetorical function of multimodal metonymy. Semiotica 2018:220 ► pp. 123 ff.

[no author supplied]

2023. Authoritarianism on the Front Page [Discourse Approaches to Politics, Society and Culture, 99],

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References

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