How do Linguistic Landscapes affect tourists’ emotional experiences?

With globalization and localization, Linguistic Landscapes are gradually becoming more diverse while the emotional experience mechanisms of LLs with different functions increasingly vary. This study collects skin conductance and self-reported data from 165 tourists while they view LLs. The research explores the impact of font, practice subject (official or private), and emotional appeal on the LL, elucidating emotional response patterns from physiological and psychological perspectives. The findings reveal that symbolic LLs significantly enhance emotional pleasure and arousal, expanding the theoretical understanding of LLs. We contend that it is crucial to examine the design of LLs and the management of tourism experiences to inform the creation of favorable atmospheres, to improve the quality of tourism experiences, and to elicit stronger, more positive emotional responses from tourists.

在全球化与本土化进程中，语言景观逐步趋向多元化，不同功能的语言景观的情感体验机制不同。基于此，本研究获取165位游客在观看语言景观时的皮肤电和自我报告数据，探索了语言景观的字体、实践主体和情感诉求在该过程中的影响，从生理心理共同揭示语言景观的情感反应模式。研究发现象征功能的语言景观在情感愉悦度和唤醒度上均显示出显著优势，拓展了语言景观的理论研究视角。研究对目的地的景观设计及旅游体验管理有重要意义，为如何通过语言景观塑造氛围，提高旅游体验质量，唤起游客更强更积极的情感反应提供了理论解释。