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Article published In: Dialogicity in Framing Environmental Discourse
Edited by Marina Bondi and Judith Turnbull
[Language and Dialogue 15:1] 2025
► pp. 36–55

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Dialogic framing in pharmaceutical corporate energy transition strategies

A corpus-based approach

 | Sapienza University of Rome
Published online: 14 January 2025
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https://doi.org/10.1075/ld.00186.inc
Abstract
The study explores dialogical framing as an engagement device in the two genres of corporate reports and corporate websites, by focusing on the nature and extent of dialogicity between companies and stakeholders, crucial to corporate strategies. Today investors and stakeholders increasingly demand greater transparency in accounting for long-term climate risks and opportunities, consequently companies need to rapidly adjust to the global ‘energy transition’, i.e. the shift from fossil-based energy towards renewable energy sources. For this purpose, the study seeks to identify how firms frame their energy transition plans, through dialogical engagement. To do this, three sub-corpora of selected texts were created from two pharmaceutical company websites, which were then comparatively analysed adopting corpus retrieval principles of analysis.
Article outline
  • 1.Introduction
    • 1.1Aims and research questions
    • 1.2Investigated language features
  • 2.Literature and theoretical frameworks
  • 3.Data sources, corpora and methods
  • 4.Analysis and discussion of the findings
    • 4.1Semantic domains and dialogic frame patterns
    • 4.2The clean-green paradigm
  • 5.Conclusions
  • Notes
  • References
References (27)
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