In:Negation, Expectation and Ideology in Written Texts: A textual and communicative perspective
Lisa Nahajec
[Linguistic Approaches to Literature 38] 2021
► pp. vii–x
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Published online: 24 June 2021
https://doi.org/10.1075/lal.38.toc
https://doi.org/10.1075/lal.38.toc
Table of contents
List of figures and tables
Acknowledgements
Chapter 1Something and nothing
1.1Introduction
1.2Initial definition
1.3Negation in discourse
1.3.1In literary texts
1.3.2In non-literary texts and implications for ideology
1.4An integrated approach to negation in discourse
1.5The place of negation in stylistics
1.6Format of this book
Chapter 2Negation, duality and expectation
2.1Introduction
2.2Experimental evidence
2.2.1Processing times and plausible context
2.2.2Retaining negated concepts
2.3Grammatical evidence
2.3.1Anaphoric reference
2.3.2Ellipsis
2.4Discourse evidence
2.4.1Giora’s (2006) resonance, comparison and accessibility of negated concepts
2.4.2Processing negated metaphors
2.5Stasis and change/ground and figure
2.6Negation and mental spaces
2.7Negation and intersubjectivity
2.7.1Verhagen’s intersubjectivity
2.7.2Morphological negation and multiple mental representations
2.8Conclusions
Chapter 3Linguistic realisations of negation: Motivated variation
3.1Introduction
3.2Issues around constructing a typology –describing and defining negation
3.2.1Definitions and descriptions
3.2.2Defining negation
3.3Textual Vehicles
3.3.2Syntactic forms
3.3.3Morphological forms
3.3.4Semantic forms
3.3.5Pragmatic forms
3.4Motivations for variation
3.4.1Scope
3.4.2Synthesis and Co-text, text-type and lexical gaps
3.4.3Variable force
3.5Motivated variation
Chapter 4Understanding negation in context: Presuppositions and implicatures
4.1Introduction
4.2Interpreting negation: presupposition
4.2.1Conversational implicature
4.2.2Conventional implicature
4.2.3Pragmatic presupposition
4.2.4Conceptual practice as a presupposition trigger
4.2.5Negation, presupposition and ambiguity
4.3What is presupposed and by whom?
4.3.1Who expects
4.3.2What is expected?
4.3.3Sources of expectation
4.4Interpreting negation: implicatures
4.4.1Levels of meaning
4.4.2Negation and implicatures
4.4.3Moeschler’s Relevance Theory approach.
4.4.4Using Grice’s Cooperative principle and maxims to explain the role of negation in implicatures
4.5The three inter-related features of negation: presupposition, variable form and potential conversational implicatures
Chapter 5Negation, expectation and ideology
5.1Introduction
5.2Negation, background knowledge and ideology
5.2.1Ideology
5.2.2Background knowledge
5.2.3Projecting expectations and behaviours
5.2.4Reflecting expectations
5.2.5Varying form and ideological effects
5.3conclusion
Chapter 6Negation and ideology in advertising
6.1Introduction
6.2Advertising data analyses
6.2.1Life is a problem
6.2.2Eating is a problem
6.2.3Bodies are a problem
6.2.4Institutions are a problem
6.2.5Women are the problem!
6.2.6Is that even a problem?
6.2.7You’re the problem!
6.3Conclusion
Chapter 7Negation, the press and politics
7.1Introduction
7.1.1Background to the election
7.1.2Data
7.2Analyses: Types and frequencies of negation
7.2.1The candidates
7.3Analyses: Ideological effects of negation
7.3.1The three main candidates
7.4Conclusion
Chapter 8The power of nothing
References
Index
