In:Negation, Expectation and Ideology in Written Texts: A textual and communicative perspective
Lisa Nahajec
[Linguistic Approaches to Literature 38] 2021
► pp. 161–176
Chapter 6Negation and ideology in advertising
Published online: 24 June 2021
https://doi.org/10.1075/lal.38.c6
https://doi.org/10.1075/lal.38.c6
Article outline
- 6.1Introduction
- 6.2Advertising data analyses
- 6.2.1Life is a problem
- 6.2.2Eating is a problem
- 6.2.3Bodies are a problem
- 6.2.4Institutions are a problem
- 6.2.5Women are the problem!
- 6.2.6Is that even a problem?
- 6.2.7You’re the problem!
- 6.3Conclusion
Notes
