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Article published In: Labeling in Language, Gender and Sexuality Studies
Edited by Heiko Motschenbacher
[Journal of Language and Sexuality 15:1] 2026
► pp. 1–22

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Labeling theory in language and sexuality studies

 | Western Norway University of Applied Sciences, Bergen, Norway
Published online: 5 January 2026
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https://doi.org/10.1075/jls.24029.mot
Abstract
The article discusses the use of labeling theory in research on language and sexuality and simultaneously presents the theoretical framework for the studies included in this special issue. It is argued that labeling theory, an approach that originated in the sociology of deviance, represents a useful reference point for investigations of the discursive construction of sexuality through linguistic practices. Basic tenets of the theory are outlined, highlighting both its benefits and issues to be addressed by scholars in the field of language and sexuality. An overview of previous research on sexual labels documents the powerful discursive effects labeling practices have been shown to possess and indicates where language-related research can complement the original theory to make it more relevant for contemporary language and sexuality studies. The concluding section suggests various avenues for future research in the field, outlines initial thoughts on the application of labeling theory in the field of language and gender, and presents an overview of the remaining articles in this issue.
Article outline
  • 1.Introduction
  • 2.Revisiting labeling theory: Adding a linguistic perspective
  • 3.Previous research on sexual labeling
    • 3.1Early research on the role of labels in sexuality
    • 3.2Social psychological studies on sexual labeling
    • 3.3Research on sexual self-labeling practices
    • 3.4Studies on the use of sexual labels in text and talk
  • 4.Conclusion
    • 4.1Labeling in language and sexuality studies
    • 4.2Looking ahead: Gendered labeling
    • 4.3Overview of articles in the special issue
  • Acknowledgements
  • References
References (60)
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