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Article published In: Journal of Language and Politics
Vol. 6:2 (2007) ► pp.265–293

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Bringing Discourse Theory into Media Studies

The applicability of Discourse Theoretical Analysis (DTA) for the Study of media practises and discourses

 | Vrije Universiteit Brussel (VUB)
 | Vrije Universiteit Brussel (VUB)


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Published online: 13 December 2007
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https://doi.org/10.1075/jlp.6.2.08car
When Ernesto Laclau and Chantal Mouffe published an elaborate version of their discourse theory in Hegemony and Socialist Strategy (1985), they were met with fierce resistance by a unified front of traditional Marxists and anti-poststructuralists. The debates on post-Marxism dominated much of the book’s reception. This focus, combined with discourse theory’s rather abstract nature, its lack of clear methodological guidelines, and its more natural habitat of Political Studies, caused discourse theory to remain confined to this realm of Political Studies, despite the broad ideological definition of the political preferred by the authors. This article aims to revisit discourse theory and bring it into the realm of Media Studies. A necessary condition to enhance discourse theory’s applicability in Media Studies is the re-articulation of discourse theory into discourse theoretical analysis (DTA). DTA’s claim for legitimacy is supported in this article by two lines of argument. Firstly, a comparison with Critical Discourse Analyses (CDA) at the textual and contextual level allow us to flesh out the similarities — and more importantly — the differences between CDA and DTA. Secondly, DTA’s applicability is demonstrated by putting it to work in a case study, which focuses on the articulation of audience participation through televisional practices. Both lines of argument aim to illustrate the potential, the adaptability and the legitimacy of DTA’s move into media studies.
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2021. Ethical Trade Communication as Mediation: Shifting the Focus of “Political Consumerism”. Journal of Nonprofit & Public Sector Marketing 33:2 ► pp. 149 ff. DOI logo
Rodwell, Elizabeth A
2021. The machine without the ghost: Early interactive television in Japan. Convergence: The International Journal of Research into New Media Technologies 27:5 ► pp. 1376 ff. DOI logo
Roslyng, Mette Marie & Gorm Larsen
2021. The struggle between the power of language and the language of power. Journal of Language and Politics 20:6 ► pp. 894 ff. DOI logo
Stasiuk-Krajewska, Karina
2021. Provider versus navigator. News values and the journalistic professionalism. Media Biznes Kultura :1 (10) ► pp. 117 ff. DOI logo
Zienkowski, Jan & Benjamin De Cleen
2021. The polyphonic critique of trade unions: unpacking the logics of union critical discourse. Critical Discourse Studies 18:5 ► pp. 519 ff. DOI logo
Baysha, Olga
2020. Dividing social networks: Facebook unfriending, unfollowing, and blocking in turbulent political times. Russian Journal of Communication 12:2 ► pp. 104 ff. DOI logo
De Cleen, Benjamin, Benjamin Moffitt, Panos Panayotu & Yannis Stavrakakis
2020. The Potentials and Difficulties of Transnational Populism: The Case of the Democracy in Europe Movement 2025 (DiEM25). Political Studies 68:1 ► pp. 146 ff. DOI logo
E, Marissa K. L.
2020. Analyzing neoliberal discourse: An integrated dialectical-relational critical discourse analysis-discourse theory framework utilizing conceptual metaphor. Text & Talk 40:2 ► pp. 147 ff. DOI logo
Mosemghvdlishvili, Lela & Jeroen Jansz
2020. Free your ‘most open’ Android: a comparative discourse analysis on Android. Critical Discourse Studies 17:1 ► pp. 56 ff. DOI logo
Breeze, Ruth
2019. Fixing points on a shifting landscape. Journal of Language and Politics 18:1 ► pp. 1 ff. DOI logo
Graber, Shane M.
2019. A Puzzling Problem. Journalism Practice 13:3 ► pp. 383 ff. DOI logo
Guzek, Damian
2019. Religious memory on Facebook in times of refugee crisis. Social Compass 66:1 ► pp. 75 ff. DOI logo
Guzek, Damian
2024. The far right, religion, and conspiracy theories: a discourse-theoretical analysis of the case of Poland. Acta Politica DOI logo
Knops, Louise & Benjamin De Cleen
2019. The Radical Right versus the Media: from Media Critique to Claims of (Mis)Representation. Politics and Governance 7:3 ► pp. 165 ff. DOI logo
Batistová, Anna & Nico Carpentier
2018. Constructing the Czech nation. Journal of Language and Politics 17:6 ► pp. 713 ff. DOI logo
Jacobs, Thomas
2018. The Dislocated Universe of Laclau and Mouffe: An Introduction to Post-Structuralist Discourse Theory. Critical Review 30:3-4 ► pp. 294 ff. DOI logo
Madsen, Dorte
2018. Conspicuous by Presence: The Empty Signifier ‘Interdisciplinarity’ and the Representation of Absence. In Exploring Silence and Absence in Discourse, ► pp. 359 ff. DOI logo
Sorensen, Lone
2018. Populist communication in the new media environment: a cross-regional comparative perspective. Palgrave Communications 4:1 DOI logo
Van Brussel, Leen & Nico Carpentier
2017. Closing the Book of Life: The Hospice Discourse and the Construction of the Dying Role: A Discourse-Theoretical Analysis. In The Pragmeme of Accommodation: The Case of Interaction around the Event of Death [Perspectives in Pragmatics, Philosophy & Psychology, 13], ► pp. 375 ff. DOI logo
Zambon, Kate
2017. Negotiating new German identities: transcultural comedy and the construction of pluralistic unity. Media, Culture & Society 39:4 ► pp. 552 ff. DOI logo
Zambon, Kate
2021. Celebrity migrants and the racialized logic of integration in Germany. Popular Communication 19:3 ► pp. 207 ff. DOI logo
Ghahari, Setareh & Forwell, Susan J.
2016. Social Media Representation of Chronic Cerebrospinal Venous Insufficiency Intervention for Multiple Sclerosis. International Journal of MS Care 18:2 ► pp. 49 ff. DOI logo
Gleiss, Marielle Stigum
2016. From Being a Problem to Having Problems: Discourse, Governmentality and Chinese Migrant Workers. Journal of Chinese Political Science 21:1 ► pp. 39 ff. DOI logo
Van der Westhuizen, Christi
2016. Afrikaners in post-apartheid South Africa: Inward migration and enclave nationalism. HTS Teologiese Studies / Theological Studies 72:4 DOI logo
Dahl Christensen, Tea
2015. The Figure of the Soldier: Discourses of Indisputability and Heroism in a New Danish Commemorative Practice. Journal of War & Culture Studies 8:4 ► pp. 347 ff. DOI logo
Muscat, Tanya
2015. Constructing the Nation Every Night: Hegemonic Formations in Today Tonight and A Current Affair. Media International Australia 155:1 ► pp. 16 ff. DOI logo
Tomanić Trivundža, Ilija
2015. Are a Thousand Pictures Worth a Single Word? The Struggle between Condemnatory and Affirmative Discourses on Photographic Change in Slovene and UK Mainstream Media News Reports on Selfies. Javnost - The Public 22:1 ► pp. 93 ff. DOI logo
Zienkowski, Jan
2015. Marking a sense of self and politics in interviews on political engagement. Journal of Language and Politics 14:5 ► pp. 665 ff. DOI logo
Zienkowski, Jan
2024. Poststructuralist discourse theory. In Handbook of Pragmatics [Handbook of Pragmatics, ], ► pp. 187 ff. DOI logo
Gololobov, Ivan
2014. Village as a discursive space. Journal of Language and Politics 13:3 ► pp. 473 ff. DOI logo
McInerney, Fran
2014. Ladies’ Choice? Requested Death in Film. In The Social Construction of Death, ► pp. 92 ff. DOI logo
Kumpu, Ville
2013. A climate for reduction? Futures imagined in newspaper coverage of UN climate summits. Futures 53 ► pp. 53 ff. DOI logo
Kumpu, Ville
2016. On making a big deal. Consensus and disagreement in the newspaper coverage of UN climate summits. Critical Discourse Studies 13:2 ► pp. 143 ff. DOI logo
Niţoiu, Cristian & Nikola Tomić
2013. Introduction. Perspectives on European Politics and Society 14:2 ► pp. 165 ff. DOI logo
Parker, Ian
2013. Levellers. Qualitative Research in Psychology 10:3 ► pp. 254 ff. DOI logo
Rear, David & Alan Jones
2013. Discursive struggle and contested signifiers in the arenas of education policy and work skills in Japan. Critical Policy Studies 7:4 ► pp. 375 ff. DOI logo
Eyles, John & Jana Fried
2012. The Anatomy of a Brand: Shaping Nuclear Discourse to Create the Perception of a “Clean World”. Risk, Hazards & Crisis in Public Policy 3:1 ► pp. 1 ff. DOI logo
Mylonas, Yiannis
2012. Reinventing political subjectivities: studying critical documentaries on the war on terror. Social Semiotics 22:4 ► pp. 353 ff. DOI logo
Mylonas, Yiannis
2014. CRISIS, AUSTERITY AND OPPOSITION IN MAINSTREAM MEDIA DISCOURSES OF GREECE. Critical Discourse Studies 11:3 ► pp. 305 ff. DOI logo
Van Brussel, Leen
2012. Autonomy and Dignity: A Discussion on Contingency and Dominance. Health Care Analysis DOI logo
Van Brussel, Leen
2014. A Discourse-Theoretical Approach to Death and Dying. In The Social Construction of Death, ► pp. 13 ff. DOI logo
Van Brussel, Leen
2018. The right to die: a Belgian case study combining reception studies and discourse theory. Media, Culture & Society 40:3 ► pp. 381 ff. DOI logo
Carpentier, Nico & Nick Resmann
2011. The “Ordinary” on Commercial Radio and TV: A Reception Analysis of the Subject Position of Ordinary People in the Participatory ProgramsRecht van AntwoordandZwart of Wit. The Communication Review 14:1 ► pp. 1 ff. DOI logo
Dahlgren, Peter
2011. Mobilizing Discourse Theory for Critical Media Politics: Obstacles and Potentials. In Discourse Theory and Critical Media Politics, ► pp. 222 ff. DOI logo
Dahlgren, Peter
2013. Tracking the Civic Subject in the Media Landscape. Television & New Media 14:1 ► pp. 71 ff. DOI logo
Dahlgren, Peter
2019. Book Review: Nico Carpentier, the Discursive-Material Knot: Cyprus in Conflict and Community Media Participation New York: Peter Lang, 2017, 471 Pages. Conjunctions 6:1 ► pp. 1 ff. DOI logo
Phelan, Sean & Lincoln Dahlberg
2011. Discourse Theory and Critical Media Politics: An Introduction. In Discourse Theory and Critical Media Politics, ► pp. 1 ff. DOI logo
Salter, Lee
2011. Problems of news culture and truth: The BBC's representation of the invasion of Iraq. Journal of War & Culture Studies 4:2 ► pp. 161 ff. DOI logo
De Cleen, Benjamin
2010. Review of Montesano Montessori (2009): A Discursive Analysis of a Struggle for Hegemony in Mexico. The Zapatista Movement Versus President Salinas de Gortari. Journal of Language and Politics 9:3 ► pp. 475 ff. DOI logo
De Cleen, Benjamin
2015. “Flemish Friends, Let us Separate!”: The Discursive Struggle for Flemish Nationalist Civil Society in the Media. Javnost - The Public 22:1 ► pp. 37 ff. DOI logo
De Cleen, Benjamin & Nico Carpentier
2010. Contesting the populist claim on “the people” through popular culture: the 0110 concerts versus the Vlaams Belang. Social Semiotics 20:2 ► pp. 175 ff. DOI logo
Carpentier, Nico
2009. Participation Is Not Enough. European Journal of Communication 24:4 ► pp. 407 ff. DOI logo
Carpentier, Nico
2014. Ethics, Killing and Dying: The Discursive Struggle between Ethics of War and Peace Models in the Cypriot Independence War of 1955–1959. In The Social Construction of Death, ► pp. 161 ff. DOI logo
Carpentier, Nico
2014. The cypriot web radio mycyradio as a participatory mélange. Overcoming dichotomies in the era of Web 2.0. SOCIOLOGIA E POLITICHE SOCIALI :2 ► pp. 91 ff. DOI logo
[no author supplied]
2022. Hegemony, Discourse, and Political Strategy [Discourse Approaches to Politics, Society and Culture, 97], DOI logo
[no author supplied]
2024. Conclusion. In Push the Button, ► pp. 129 ff. DOI logo
[no author supplied]
2024. Introduction. In Push the Button, ► pp. 1 ff. DOI logo
[no author supplied]
2024. Cultures of Independent Journalism. In Push the Button, ► pp. 64 ff. DOI logo
[no author supplied]
2024. The New Interactive Television. In Push the Button, ► pp. 89 ff. DOI logo
[no author supplied]
2024. Bibliography. In Push the Button, ► pp. 163 ff. DOI logo
[no author supplied]
2024. Interactivity and Gatekeeping. In Push the Button, ► pp. 46 ff. DOI logo
[no author supplied]
2024. Notes. In Push the Button, ► pp. 143 ff. DOI logo
[no author supplied]
2024. The Interactive Consumer-Viewer. In Push the Button, ► pp. 25 ff. DOI logo
[no author supplied]
2024. Teaching Citizen Journalism. In Push the Button, ► pp. 108 ff. DOI logo
[no author supplied]
2025. , DOI logo

This list is based on CrossRef data as of 13 november 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

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