Article published In: Journal of Language and Politics: Online-First Articles
The role of gender in the evaluation of politicians in an online debate
Evidence from a natural experiment
Published online: 22 January 2026
https://doi.org/10.1075/jlp.25079.zaw
https://doi.org/10.1075/jlp.25079.zaw
Abstract
This study contributes to the field of research into discursive representations of female versus male politicians
by applying Appraisal theory to a natural experiment provided by the publication of two almost identical newspaper articles, where
the source of the information was either a female or male political leader. The investigation focuses on the readers’ comments,
and reveals that they tend to attribute less agency to the female leader, and to rarely address her using, on the one hand,
positive, and on the other hand, abusive language. This is in contrast to her male counterpart who is seen as more agentive and
receives some praise, but who is also disproportionately targeted for abuse. The findings provide evidence that gender bias
against women in politics persists although it may take less conspicuous forms. They also inform studies into perceptions of
gender discrimination which might be less sensitive to its subtler manifestations.
Article outline
- 1.Introduction
- 2.Literature review
- 3.Corpus and methods
- 4.Results
- 5.Conclusions
- Notes
References
References (40)
Barber, Benjamin R. 1998. “Three Scenarios for the Future
of Technology and Strong Democracy.” Political Science
Quarterly 113 (4): 573–589.
Beltran, Javier, Tina Gallego, Alba Huidobro, Enrique Romero, and Lluis Padró. 2021. “Male
and Female Politicians on Twitter: A Machine Learning Approach.” European Journal of Political
Research 601: 239–251.
Benet-Weiser, Sarah and Kate M. Miltner. 2016. “#MasculinitySoFragile:
culture, structure, and networked misogyny.” Feminist Media
Studies 16 (1): 171–174,
Coleman, Stephen. 2005. “New
Mediation and Direct Representation: Reconceptualizing Representation in the Digital Age.” New
Media &
Society 7 (2): 177–198.
Dhrodia, Azmina. 2017. “Unsocial
Media: Tracking Twitter Abuse against Women MPs.” Amnesty Global Insights. [URL]
Fox, Richard L., and Jennifer L. Lawless. 2011. “Gendered
Perceptions and Political Candidacies: A Central Barrier to Women’s Equality in Electoral
Politics.” American Journal of Political
Science 55 (1): 59–73.
Fuchs, Tamara and Fabian Schäfer. 2021. “Normalizing
Misogyny: Hate Speech and Verbal Abuse of Female Politicians on Japanese Twitter.” Japan
Forum 0 (0): 1–27.
Greenwood, Mark A., Ian Roberts, Dominic Rout, and Kalina Bontchieva. 2017. “This
is What the Twitter Abuse of Politicians During the Election Really Looked
Like.” Buzzfeed. [URL]
Hardaker, Claire and Mark McGlashan. 2016. “‘Real
Men don’t Hate Women’: Twitter Rape Threats and Group Identity.” Journal of
Pragmatics 911: 80–93.
Harmer, Emily and Karen Lumsden. 2019a. “Conclusion:
Researching ‘Online Othering’ — Future Agendas and Lines of
Inquiry.” In Online Othering: Exploring Digital Violence and
Discrimination on the Web, ed. by Karen Lumsden and Emily Harmer, 379–395. Cham: Palgrave Macmillan.
. 2019b. “Online
Othering: An Introduction.” In Online Othering: Exploring Digital
Violence and Discrimination on the Web, ed. by Karen Lumsden and Emily Harmer, 1–33. Cham: Palgrave Macmillan.
Heflick, Nathan A. and Jamie L. Goldenberg. 2009. “Objectifying
Sarah Palin: Evidence That Objectification Causes Women to Be Perceived as Less Competent and Less Fully
Human.” Journal of Experimental Social
Psychology 451: 598–601.
Heilman, Madeline E., and Melanie H. Stopeck. 1985. “Being
Attractive, Advantage or Disadvantage? Performance Based Evaluations and Recommended Personnel Actions as a Function of
Appearance, Sex and Job Type.” Organizational Behavior and Human Decision
Processes 351: 202–212.
Krook, Mona Lena and Juliana Restrepo Sanín. 2020. “The
Cost of Doing Politics? Analyzing Violence and Harassment against Female
Politicians.” Perspectives on
Politics 18 (3): 740–755.
Krzyżanowska, Natalia. 2012. Kobiety w (polskiej) sferze publicznej [Women in the (Polish) public
sphere]. Toruń: Wydawnictwo Adam Marszałek.
Krzyżanowski, Michał. 2020. “Normalization
and the Discursive Construction of “New” Norms and “New” Normality: Discourse in the Paradoxes of Populism and
Neoliberalism.” Social
Semiotics 30 (4): 431–448.
Krzyżanowski, Michał, and Per Ledin. 2017. “Uncivility
on the Web: Populism in/and the Borderline Discourses of Exclusion.” Journal of Language and
Politics 16 (4): 566–581.
Krzyżanowski, Michał, Mattias Ekman, Per-Erik Nilsson, Mattias Gardell, and Christian Christensen. 2021. “Uncivility,
Racism, and Populism: Discourses and Interactive Practices in Anti- and Post-democratic
Communication.” Nordicom
Review 42 (S1): 3–15.
Lewis, Ruth, Mark Rowe, and Clare Wiper. 2019. “Online/Offline
Continuities: Exploring Misogyny and Hate in Online Abuse of
Feminists.” In Online Othering: Exploring Digital Violence and
Discrimination on the Web, ed. by Karen Lumsden and Emily Harmer, 121–143. Cham: Palgrave Macmillan.
Martin, James R. and Peter R. White. 2005. The
Language of Evaluation: Appraisal in English. London & New York: Palgrave Macmillan.
Massanari, Adrienne. 2017. “#Gamergate
and The Fappening: How Reddit’s Algorithm, Governance, and Culture Support Toxic
Technocultures.” New Media &
Society 19 (3): 329–346.
McGregor, Shannon C. and Rachel R. Mourão. 2016. “Talking
Politics on Twitter: Gender, Elections, and Social Networks.” Social Media +
Society July-September 2016: 1–14.
Megarry, Jessica. 2014. “Online
Incivility or Sexual Harassment? Conceptualising Women’s Experiences in the Digital
Age.” Women’s Studies International
Forum 471: 46–55.
Monteith, Margo J. and Laura K. Hildebrand. 2019. “Sexism,
Perceived Discrimination, and System Justification in the 2016 US Presidential Election
Context.” Group Processes & Intergroup
Relations 23 (2): 163–178.
Nadim, Marjan and Audun Fladmoe. 2021. “Silencing
Women? Gender and Online Harassment.” Social Science Computer
Review 39 (2): 245–258.
Rheault, Ludovic, Erica Rayment, and Andrea Musulan. 2019. “Politicians
in the Line of Fire: Incivility and the Treatment of Women on Social Media.” Research &
Politics January March1: 1–7.
Rossini, Patricia. 2019. “Disentangling
Uncivil and Intolerant Discourse.” In A Crisis of Civility?
Contemporary Research on Civility, Incivility, and Political Discourse, ed.
by Robert G. Boatright, Timothy J. Shaffer, Sarah Sobieraj, and Dannagal Goldthwaite Young, 142–157. New York: Routlegde.
. 2021. “More
Than Just Shouting? Distinguishing Interpersonal-directed and Elite-directed Incivility in Online Political
Talk.” Social Media +
Society April-June 20211: 1–14.
Saputa, Karol, Aleksandra Tomaszewska, Natalia Zawadzka-Paluektau, Witold Kieraś, and Łukasz Kobyliński. 2023. “Korpusomat.eu:
A Multilingual Platform for Building and Analysing Linguistic
Corpora.” In Computational Science — ICCS 2023. Lecture Notes in
Computer Science, vol. 14074, ed. by Jiří Mikyška, Clélia de Mulatier, Maciej Paszynski, Valeria V. Krzhizhanovskaya, Jack J. Dongarra, and Peter M. A. Sloot, 230–237. Cham: Springer.
Southern, Rosalynd and Emily Harmer. 2019a. “Othering
Political Women: Online Misogyny, Racism, and Ableism Towards Women in Public
Life.” In Online Othering: Exploring Digital Violence and
Discrimination on the Web, ed. by Karen Lumsden and Emily Harmer, 187–210. Cham: Palgrave Macmillan.
. 2019b. “Twitter,
Incivility and “Everyday” Gendered Othering: An Analysis of Tweets Sent to UK Members of
Parliament.” Social Science Computer
Review 39 (2): 259–275.
Smith, Jo. 2019. “‘When
I Saw Women Being Attacked… It Made Me Want to Stand Up and Fight’: Reporting, Responding to, and Resisting Online
Misogyny.” In Online Othering: Exploring Digital Violence and
Discrimination on the Web, ed. by Karen Lumsden and Emily Harmer, 287–308. Cham: Palgrave Macmillan.
Su, Hang and Susan Hunston. 2019. “Language
Patterns and Attitude Revisited: Adjective Patterns, Attitude and Appraisal.” Functions of
Language 26 (3): 343–371.
Thompson, Geoff and Susan Hunston. 2000. “Evaluation:
An Introduction.” In Evaluation in Text: Authorial Stance and the
Construction of Discourse, ed. by Susan Hunston, and Geoff Thompson, 1–27. Oxford: Oxford University Press.
. 2006. “Evaluation
in Text”. In Encyclopedia of Language &
Linguistics (2nd edition), ed. by Keith Brown, 305–312. Amsterdam: Elsevier.
Wagner, Angelia. 2020. “Tolerating
the Trolls? Gendered Perceptions of Online Harassment of Politicians in Canada.” Feminist Media
Studies 22 (1): 32–47.