Article published In: Journal of Language and Politics
Vol. 18:5 (2019) ► pp.698–717
Alignment, ‘politeness’ and implicitness in Chinese political discourse
A case study of the 2018 vaccine scandal
Published online: 12 June 2019
https://doi.org/10.1075/jlp.18053.kad
https://doi.org/10.1075/jlp.18053.kad
Abstract
This paper aims to examine the ways in which official Chinese written monologues implicitly trigger alignment with the public in the wake of national social crises. Our understanding of alignment encompasses the attitude of creating an authoritative line of discourse, which in turn triggers the responsive alignment of the receivers with the decision makers. We believe that alignment is a fundamental concept to understand how linguistic politeness operates in political monologues such as gong’gao. Such texts are rich in forms of deference such as honorifics and other ritual phrases used towards Chinese politicians. The reason why such forms of politeness deserve special attention in language and politics is that they are not interpersonal, and their use correlates with implicit communication.
Keywords: Chinese political language, alignment, politeness, implicitness, announcements
Article outline
- 1.Introduction
- 1.1Objectives
- 2.Data and methodology
- 3.Analysis
- 3.1‘Politeness’ and gong’gao in the media at national-level
- 3.2‘Politeness’ and gong’gao in the media at provincial-level
- 3.3Alignment in Chinese gong’gao monologues outside the scope of ‘politeness’
- 4.Conclusion
- Acknowledgements
- Notes
References
References (36)
Angle, Stephen. 2009. Sagehood: The Contemporary Significance of Neo-Confucian Philosophy. Oxford: Oxford University Press.
Bhatia, Aditi. 2006. “Critical discourse analysis of political press conferences.” Discourse & Society 17(2): 173–203.
Bruti, Silvia. 2006. “Cross-cultural pragmatics: The translation of implicit compliments in subtitles.” JoSTrans: The Journal Specialised Translation 61: 185–197.
Bull, Peter, and Anita Fetzer. 2010. “Face, facework and political discourse.” International Review of Social Psychology 23(2/3): 155–185.
Bull, Peter, Anita Fetzer, and Dániel Z. Kádár. 2020. (forthcoming). “Calling Mr Speaker ‘Mr Speaker’: The strategic use of ritual references to the Speaker of the UK House of Commons.” Pragmatics.
Chilton, Paul, Hailong Tian, and Ruth Wodak. 2010. “Reflections on discourse and critique in China and the West.” Journal of Language and Politics 9(4): 489–507.
Dou, Weilin, and Xiaoying Zhang. 2007. “Cross-cultural pragmatic analysis of evasion strategy at Chinese and American regular press conferences – with special reference to the North Korean nuclear issue.” Caligrama (São Paulo. Online) 3(2).
Dynel, Marta. 2009. “Where cooperation meets politeness: Revisiting politeness models in view of the Gricean framework.” Brno Studies in English 35(1): 23–43.
Harris, Sandra. 1991. “Evasive action: How politicians respond to questions in political interviews.” In Broadcast Talk, ed. by Peter Scannell, 76–79. London: Sage.
Harris, Sandra, Karen Grainger, and Louise Mullany. 2006. “The pragmatics of political apologies.” Discourse & Society 17(6): 717–736.
Hermanová, Andrea. 2017. Politeness strategies in foreign students’ written requests. MA dissertation retrieved from: [URL]
Holtgraves, Thomas. 2005. “The production and perception of implicit performatives.” Journal of pragmatics 37(12): 2024–2043.
Jiang, Xiangying. 2006. “Cross-cultural pragmatic differences in US and Chinese press conferences: The case of the North Korea Nuclear crisis.” Discourse & Society 17(2): 237–257.
Kádár, Dániel Z. 2014. “Heckling – A mimetic-interpersonal perspective.” Journal of Language Aggression and Conflict 2(1): 1–35.
2017a. “Indirect ritual offence – A case of elusive impoliteness.” In Implicitness: From Lexis to Discourse, ed. by Piotr Cap and Marta Dynel, 177–199. Amsterdam: John Benjamins.
2017b. Politeness, Impoliteness and Ritual: Maintaining the Moral Order in Interpersonal Interaction. Cambridge: Cambridge University Press.
Kádár, Dániel Z., and Sen Zhang. 2019 forthcoming. “(Im)politeness and alignment: A case study of public political monologues.” Acta Linguistica Academica 66(2).
Ma, Laurence. 2005. “Urban administrative restructuring, changing scale relations and local economic development in China.” Political Geography 24(4): 477–497.
Mao, LuMing. 1994. “Beyond politeness theory: ‘Face’ revisited and renewed.” Journal of Pragmatics 211: 451–486.
Obeng, Samuel. 1997. “Language and politics: Indirectness in political discourse.” Discourse & Society 8(1): 49–83.
Pan, Yuling, and Dániel Z. Kádár. 2011. Politeness in Historical and Contemporary Chinese. London: Bloomsbury.
Pocock, John. 1964. “Ritual, language, power: An essay on the apparent political meanings of ancient Chinese philosophy.” Political Sciences 16(1): 3–31.
Roche, Jennifer, Rick Dale, and Gina Caucci. 2010. “Doubling up on double meaning: Pragmatic alignment.” Language and Cognitive Processes 27(1): 1–24.
. 2005. “(Im)politeness, face and perceptions of rapport: Unpackaging their bases and interrelationships.” Journal of Politeness Research 1(1): 95–119.
Spencer-Oatey, Helen, and Vladimir Žegerac. 2017. “Power, solidarity and (im)politeness.” In The Palgrave Handbook of Linguistic (Im)Politeness, ed. by Jonathan Culpeper, Michael Haugh, and Dániel Z. Kádár, 119–141. Basingstoke: Palgrave.
Sun, Yuhua, Wenzhao Peng, and Hong Liu. 2015. “‘Yuyan de zhengzhi vs. zhengzhi de yuyan’ – zhengzhi yuyanxue de lilun yu fangfa (‘The politics of language vs. the language of politics’: The theory and practice of political linguistics).” Foreign Languages and Their Teaching 2801: 1–7.
Tracy, Karen. 2017. “Facework and (im)politeness in political exchanges.” In The Palgrave Handbook of Linguistic (Im)Politeness, ed. by Jonathan Culpeper, Michael Haugh, and Dániel Z. Kádár, 739–757. Basingstoke: Palgrave.
Wu, Shiquiong. 2017. “Iconicity and viewpoint: Antonym order in Chinese four-character patterns.” Language Sciences 591: 117–134.
Cited by (10)
Cited by ten other publications
House, Juliane, Dániel Z. Kádár, Fengguang Liu & Dan Han
Sun, Jing & Zhenqian Liu
Wang, Xi & Xiaoyu Sun
Fu, Rongbo & Kefei Wang
Bull, Peter, Anita Fetzer & Dániel Z. Kádár
2020. Calling Mr Speaker ‘Mr Speaker’. Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA) 30:1 ► pp. 64 ff.
Kádár, Dániel Z., Fengguang Liu & Juliane House
Kádár, Dániel Z., Fengguang Liu, Juliane House & Wenrui Shi
Mao, Yansheng & Xin Zhao
This list is based on CrossRef data as of 13 november 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.
