The “Tweet Politics” of President Trump

Kreis, Ramona

doi:10.1075/jlp.17032.kre

Article published In: Right-Wing Populism in Europe & USA: Contesting Politics & Discourse beyond ‘Orbanism’ and ‘Trumpism’
Edited by Ruth Wodak and Michał Krzyżanowski
[Journal of Language and Politics 16:4] 2017
► pp. 607–618

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The “Tweet Politics” of President Trump

Ramona Kreis | University of South Florida

Published online: 12 June 2017

https://doi.org/10.1075/jlp.17032.kre

Abstract

This study explores how U.S. President Donald Trump employs Twitter as a strategic instrument of power politics to disseminate his right-wing populist discourse. Applying the discourse-historical approach to critical discourse analysis, this article analyzes the meaning and function of Trump’s discursive strategies on Twitter. The data consists of over 200 tweets collected from his personal account between his inauguration on January 20, 2017 and his first address to Congress on February 28, 2017. The findings show how Trump uses an informal, direct, and provoking communication style to construct and reinforce the concept of a homogeneous people and a homeland threatened by the dangerous other. Moreover, Trump employs positive self-presentation and negative other-presentation to further his agenda via social media. This study demonstrates how his top-down use of Twitter may lead to the normalization of right-wing populist discourses, and thus aims to contribute to the understanding of right-wing populist discourse online.

Keywords: affordances, critical discourse analysis, discursive strategies, political discourse, right-wing populism, social media, Trump, Twitter

Article outline

1.Introduction
2.Theoretical framework
3.The United States, Trump, and Twitter
4.Data collection and analysis
5.Findings
6.Discussion and conclusion
Acknowledgements
References

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Perrez, Julien, François Randour & Min Reuchamps

2019. De l’uniformité du discours politique : analyse bibliométrique et linguistique de la catégorisation des discours politiques. CogniTextes 19:Volume 19

Sahly, Abdulsamad, Chun Shao & K. Hazel Kwon

2019. Social Media for Political Campaigns: An Examination of Trump’s and Clinton’s Frame Building and Its Effect on Audience Engagement. Social Media + Society 5:2

Herkman, Juha

2018. Old patterns on new clothes? Populism and political scandals in the Nordic countries. Acta Sociologica 61:4 ► pp. 341 ff.

Hoffmann, Christian R.

2018. Crooked Hillary and Dumb Trump. Internet Pragmatics 1:1 ► pp. 55 ff.

Hoffmann, Christian R.

2025. Persuasive Politics. In Manipulation, Influence and Deception, ► pp. 63 ff.

LANVERS, URSULA, HANNAH DOUGHTY & AMY S. THOMPSON

2018. Brexit as Linguistic Symptom of Britain Retreating into its Shell? Brexit‐Induced Politicization of Language Learning. The Modern Language Journal 102:4 ► pp. 775 ff.

Liu, Dilin & Lei Lei

2018. The appeal to political sentiment: An analysis of Donald Trump’s and Hillary Clinton’s speech themes and discourse strategies in the 2016 US presidential election. Discourse, Context & Media 25 ► pp. 143 ff.

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2021. References. In The Brexit Referendum on Twitter, ► pp. 73 ff.

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2021. References. In The Incel Rebellion: The Rise of the Manosphere and the Virtual War Against Women, ► pp. 129 ff.

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2025. The Person in Politics [Discourse Approaches to Politics, Society and Culture, 107],

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2025. (Re)framing Persuasion. In Manipulation, Influence and Deception, ► pp. 1 ff.

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2025. Persuasion and (New) Contexts of Use. In Manipulation, Influence and Deception, ► pp. 43 ff.

This list is based on CrossRef data as of 13 november 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.