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Article published In: Cognitive Perspectives on Political Discourse
Edited by Pascal Fischer and Christoph Schubert
[Journal of Language and Politics 13:2] 2014
► pp. 255–288

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Conversational framing in televised political discourse

A comparison from the 2008 elections in the United States and Italy

 | Vrije Universiteit Amsterdam | Moscow State Linguistic University |
 | Università di Roma – La Sapienza |
Published online: 29 August 2014
DOI logo with link
https://doi.org/10.1075/jlp.13.2.04cie
The present study applies the notion of framing by examining how politicians may frame themselves as conversation partners with the audience, even in the virtual environment of television (and Internet video). The hypothesis is that ‘populist’ politicians are more likely than other kinds to frame their televised talk as a conversational encounter, given that this could facilitate mental simulation of ‘fictive interaction’ with their viewing audience. This study compares two national politicians in the U.S. and Italy known as ‘populist’ – Sarah Palin and Silvio Berlusconi – with their respective competitors: Joseph Biden and Walter Veltroni. For each speaker, a set of behaviours from televised debates or interviews in 2008 was analysed, including the use of pronouns, colloquial versus learned vocabulary, length of intonation units, syntax, and eye gaze and gesture. Consideration is given to the potential cognitive/affective consequences of framing in terms of conversational linguistic ‘performance’.
Article outline
  • 1.Background
  • 2.Conversational framing
  • 3.Hypotheses and their relation to populism
  • 4.Data
  • 5.Analysis
    • 5.1Use of personal pronouns
    • 5.2Use of colloquial vocabulary and pronunciation
    • 5.3Length of intonation units in words
    • 5.4Syntactic structures
    • 5.5Co-verbal behaviour
  • 6.Conclusions and discussion
  • Acknowledgements
  • Notes
  • References
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