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Anti-genderism in the Spanish radical right’s propaganda discourses

Vox’s Parental Pin against “gender ideology”

ORCiD logo with link | Universidad Loyola Andalucía, Spain
Published online: 1 October 2024
DOI logo with link
https://doi.org/10.1075/jlac.00125.reb
Abstract
Anti-genderism discourses emerge in response to new public policies resulting from the Fourth Feminist Wave. In the case of Spain, the radical right political party Vox not only articulates an anti-genderism discourse but has also proposed the so-called Parental Pin as an alternative to feminist education. In this light, this study aims to analyse the propagandistic messages of the aforementioned party on social networks, focusing on the Parental Pin as the main theme. Furthermore, it examines the favourable feedback received from its followers. The application of Critical Discourse Analysis revealed that polarisation constitutes a fundamental resource for understanding the communicative and political strategy of the party. Results also revealed that the party conveys an image of itself as guardians of parental freedom and national values, while strategically portraying the left and feminists as adversaries.
Article outline
  • 1.Introduction
  • 2.Fear and propaganda: Insecurity versus freedom
  • 3.The far right’s “gender ideology”
  • 4.Anti-genderism in Spain: The case of Vox
  • 5.Methods
    • 5.1Data selection
    • 5.2Theoretical framework and procedure of analysis
  • 6.Results
    • 6.1Context and intentionality
    • 6.2Construction of the others/them
    • 6.3Construction of the we
  • 7.Discussion and conclusions
  • Acknowledgements
  • Notes
  • Primary data sources
  • References
References (97)
Primary data sources
Vox (vox_es). “VOX va a defender el #PINParental hasta el final para recuperar el derecho de los padres a elegir la educación que quieren para sus hijos. Nunca más los progres camparan a sus anchas por las aulas. Nunca más podrán adoctrinar a nuestros hijos en chorradas como esta”, Twitter, January 18, 2020a [URL]
. “Así adoctrinan a menos de 6 años en sexología en las escuelas de La Rioja. Por esto es fundamental el #PINParental que propone Vox. Para que los padres puedan negarse a que sus hijos asistan a estas charlas y talleres que suponen una perturbación de la inocencia infantil”, Twitter, January 19, 2020b [URL]
. “@monasterioR sobre el #PinParental: ‘El veto es que quiere poner Sánchez a los padres, los que nos quieren vetar son los socialistas para adoctrinar a nuestros hijos’”, Twitter, January 21, 2020c [URL]
. “¿Qué por qué necesitamos el pin parental? Principalmente, para que vosotros, los padres, podáis elegir que a vuestros hijos no los eduquen personas como la nueva directora del Instituto de la Mujer”, Twitter, January 16, 2020d. [URL]
. “El Pin Parental permite evitar que metáis vuestras sucias manos en el desarrollo de los alumnos con la ideología de género. Defenderemos la #Libertad, en este caso la de los padres para elegir la educación de sus hijos, hasta las últimas consecuencias. Que te quede claro”, Twitter, 16 January, 2020e [URL]
. “El pin parental que impulsa VOX en los centros educativos protegerá a los niños de corruptores de menores como este”, Twitter, February 20, 2021a [URL]
. “@monasterioR afirma que no hará falta el Pin Parental en Madrid porque VOX acabará con todas las leyes que permiten adoctrinar en los colegios. El 4 de mayo elige España y libertad”, Twitter, April 15, 2021b, [URL]
. “El Pin Parental es lo único que aleja a los corruptores de menores de los colegios. Lo que es una barbaridad es que el gobierno del PP-C’s esté a favor de que activistas de la ideología de género den charlas a los niños andaluces sin el consentimiento de los padres”, Twitter, April 15, 2021c [URL]
Vox España. 2020. “¿Qué es el PIN parental?”, YouTube. [URL]
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