Article published In: Pragmatic perspectives on disagreement
Edited by Jennifer Schumann and Steve Oswald
[Journal of Language Aggression and Conflict 12:1] 2024
► pp. 89–110
“So I know how to do this”
The prototypical argumentative pattern in U.S.A. presidential debates
Available under the Creative Commons Attribution (CC BY) 4.0 license.
For any use beyond this license, please contact the publisher at rights@benjamins.nl.
Open Access publication of this article was funded through a Transformative Agreement with University of Amsterdam.
Published online: 7 June 2024
https://doi.org/10.1075/jlac.00098.rei
https://doi.org/10.1075/jlac.00098.rei
Abstract
Debates are important events during presidential elections in the U.S.A. Candidates are juxtaposed and engage with
each other on a wide range of issues. This poses the question how disagreement between the two candidates and the public is
managed. The aim of this paper is to articulate the prototypical argumentative pattern used by candidates which shows that to
defend that the public should vote for them, candidates recurringly make three central claims. Specifically, they claim that some
political action has to happen, they will do that action if elected, while their opponent will not. This basic argument scheme –
which could be referred to as campaign promise argumentation – is further expanded by candidates by responding to six distinct
critical questions, resulting in a prototypical argumentative pattern designed to deal with potential criticisms against a bid to
become president.
Article outline
- 1.Introduction
- 2.Data and method
- 3.Theoretical framework
- 4.Analysis
- 4.1Defending the need for political action
- 4.2Defending one’s own commitment to execute a proposed policy
- 4.3Defending the differentiating relevance of the policy proposal
- 5.Conclusion
- Acknowledgements
- Notes
References
References (30)
Andone, Corina. 2015. “Pragmatic
Argumentation in European Practices of Political
Accountability.” Argumentation 29 (1): 1–18.
. 2017. “The
Role of Pragmatic and Majority Argumentation in Reports of European Parliamentary Committees of
Inquiry.” In Prototypical Argumentative Patterns. Exploring the
Relationship between Argumentative Discourse and Institutional Context, ed.
by Frans H. van Eemeren, 53–70. Amsterdam: John Benjamins.
Andone, Corina, and José Alfonso Lomelí Hernández. 2019. “Scientific
Arguments in Policy-Making.” Journal of Argumentation in
Context 8 (2): 195–213.
Auer, Jeffery J. 1968. “The Counterfeit
Debates.” In The Great Debates. Background – Perspective –
Effects, ed. by Sidney Kraus, 142–150. Gloucester, MA: Peter Smith.
Benoit, William L., and William T. Wells. 1996. Candidates
in Conflict: Persuasive Attack and Defense in the 1992 Presidential Debates. Tuscaloosa, AL: The University of Alabama Press.
Bilmes, Jack. 1999. “Questions,
Answers, and the Organization of Talk in the 1992 Vice Presidential Debate: Fundamental
Considerations.” Research on Language and Social
Interaction 32 (3): 213–242.
Bitzer, Lloyd F., and Theodore Rueter. 1980. Carter
vs. Ford: The Counterfeit Debates of 1976. Madison, WI: University of Wisconsin Press.
Budzyńska-Daca, Agniezska, and Renata Botwina. 2015. “Pre-Election
TV Debates – Persuasive Games between Ethos, Logos, and
Pathos.” In Persuasive Games in Political and Professional
Dialogue, ed. by Răzvan Săftoiu, Maria-Ionela Neagu, and Stanca Măda, 39–54. Amsterdam: John Benjamins.
Carlin, Diana B., Eric Morris, and Shawna Smith. 2001. “The
Influence of Format and Questions on Candidates’ Strategic Argument Choices in the 2000 Presidential
Debates.” American Behavioral
Scientist 44 (12): 2196–2218.
Carlin, Diana Prentice, Charles Howard, Susan Stanfield, and Larry Reynolds. 1991. “The
Effects of Presidential Debate Formats on Clash: A Comparative Analysis.” Argumentation and
Advocacy 27 (3): 126–136.
Eemeren, Frans H. van. 2010. Strategic Maneuvering in
Argumentative Discourse. Extending the Pragma-Dialectical Theory of
Argumentation. Amsterdam: John Benjamins.
. 2017. “Argumentative Patterns Viewed
from a Pragma-Dialectical Perspective.” In Prototypical Argumentative
Patterns. Exploring the Relationship between Argumentative Discourse and Institutional Context, ed.
by Frans H. van Eemeren, 7–29. Amsterdam: John Benjamins.
Eemeren, Frans H. van, and Rob Grootendorst. 1992. Argumentation, Communication, and Fallacies. A Pragma-Dialectical Perspective. Hillsdale NJ: Lawrence Erlbaum.
Eemeren, Frans H. van, and Rob Grootendorst. 2004. A
Systematic Theory of Argumentation. The Pragma-Dialectical
Approach. Cambridge: Cambridge University Press.
Eemeren, Frans H. van, and Tjark Kruiger. 2015. “Identifying
Argumentation Schemes.” In Reasonableness and Effectiveness in
Argumentative Discourse: Fifty Contributions to the Development of Pragma-Dialectics, ed.
by Frans H. van Eemeren, 703–712. Springer.
Ellsworth, John W. 1965. “Rationality and Campaigning: A
Content Analysis of the 1960 Presidential Campaign Debates.” Western Political
Quarterly 18 (4): 794–802.
Garssen, Bart. 2017. “The
Role of Pragmatic Problem-Solving Argumentation in Plenary Debate in the European
Parliament.” In Prototypical Argumentative Patterns. Exploring the
Relationship between Argumentative Discourse and Institutional Context, ed.
by Frans H. van Eemeren, 31–51. Amsterdam: John Benjamins.
Habermas, Jürgen. 1994. “Actions,
Speech Acts, Linguistically Mediated Interactions and the
Lifeworld.” In Philosophical Problems
Today, ed. by Guttorm Fløistad, 45–74. Dordrecht: Kluwer.
Hart, Roderick P., and Sharon E. Jarvis. 1997. “Political
Debate: Forms, Styles, and Media.” American Behavioral
Scientist 40 (8): 1095–1122.
Ihnen Jory, Constanza. 2012. Pragmatic
Argumentation in Law-Making Debates. Instruments for the Analysis and Evaluation of Pragmatic Argumentation at the Second
Reading of the British
Parliament. Amsterdam: SicSat.
Lamoureux, Elizabeth R., Heather S. Entrekin, and Mitchell S. McKinney. 1994. “Debating
the Debates.” In The 1992 Presidential Debates in
Focus, ed. by Diana B. Carlin and Mitchell S. McKinney, 55–67. Praeger.
Lanoue, David J., and Peter Richard Schrott. 1991. The
Joint Press Conference. The History, Impact, and Prospects of American Presidential
Debates. Praeger.
Neagu, Maria-Ionela. 2015. “Political
Debates: Deliberation, Persuasion, and Ethos
Construction.” In Persuasive Games in Political and Professional
Dialogue, ed. by Răzvan Săftoiu, Maria-Ionela Neagu, and Stanca Măda, 85–100. Amsterdam: John Benjamins. [URL].
Rowland, Robert C. 1986. “The Substance of the 1980
Carter-Reagan Debate.” Southern Speech Communication
Journal 51 (2): 142–165.
2013. “The First 2012 Presidential
Campaign Debate: The Decline of Reason in Presidential Debates.” Communication
Studies 64 (5): 528–547.
2018. “Implicit Standards of Public
Argument in Presidential Debates: What the 2016 Debates Reveal about Public
Deliberation.” Argumentation and
Advocacy 54 (1–2): 76–94.
Searle, John R. 1969. Speech Acts: An Essay in the Philosophy
of Language. Cambridge: Cambridge University Press.
Cited by (1)
Cited by one other publication
This list is based on CrossRef data as of 13 november 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.
