Article published In: Popular News Discourse: American and British newspapers 1833-1988
[Journal of Historical Pragmatics 15:2] 2014
► pp. 292–313
The emergence of “jingo” and “jingoism” as political terms in public debate in Great Britain (1878–1880)
Published online: 21 July 2014
https://doi.org/10.1075/jhp.15.2.07kin
https://doi.org/10.1075/jhp.15.2.07kin
Content analysis is the most common approach to exploring the use of specific words within media studies. This approach has significant limitations that can be addressed through the application of other related approaches to understanding mediated content, including sociolinguistics and conceptual history. The emergence of large databases of digitized newspapers opens the possibility of an integrated approach that draws on elements of each of those related paradigms. An analysis of the rise and fall of the terms “jingo” and “jingoism” in the British press from 1878 to 1900 demonstrates how this integrated research paradigm can be productively applied to gain insight into how newspapers serve to broadly distribute words attached to specific concepts.
Keywords: public sphere, newspapers, jingoism, media history, conceptual history, content analysis
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