Article published In: Explored but not Assumed: Revisiting Commonalities in Asian Pacific Communication
Edited by Hui-Ching Chang and Ling Chen
[Journal of Asian Pacific Communication 25:1] 2015
► pp. 78–96
“Let the ‘like’ one in”
Five portals to invite similarity into conversations about “differences” in Asian Pacific communication
Published online: 15 June 2015
https://doi.org/10.1075/japc.25.1.05hol
https://doi.org/10.1075/japc.25.1.05hol
This article addresses an ongoing and persistent problem of imbalance between similarity and difference in cultural description by proposing a way to simultaneously explore both similarity and difference, relying on the principles of Russian literary and cultural critic Mikhail Bakhtin. Five principles, employed as sensitizing concepts, are described as portals to allow consideration of cultural similarity into linguistic descriptions of culture: specificity; ownership; tension; open and closed perception; and uncompletedness. These portals are applied to various forms of cultural description to be found in East Asia, including transnational political depictions; cyberactivist protest; and touristic literature. It is concluded that the Bakhtinian ideas offer a convenient and useful means to bring together similarity and difference, with the result that each quality enhances the other.
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