Article published In: Journal of Asian Pacific Communication
Vol. 24:1 (2014) ► pp.21–38
Scripting radio language amidst language shift in Indonesia
Published online: 18 April 2014
https://doi.org/10.1075/japc.24.1.02man
https://doi.org/10.1075/japc.24.1.02man
There is a shift underway in many areas of Indonesia from local, ethnic languages like Javanese, to the national language, Indonesian. Few studies have explored the complexities faced by radio stations targeting the audiences undergoing this shift. This article explores the attitudes influencing the design of radio language at three local radio stations in East Java. Semi-structured interviews, based on extracts of radio language, are conducted with program directors and announcers at these stations. These data are used to outline how radio stations approach the design of radio talk amidst language shift. This paper explains this shift using two overlapping frames of media and language: audience design and mental scripts. Analysis shows both frames to be useful for understanding the design of radio language in East Java. A concluding discussion shows how a multi-dimensional understanding of radio language can provide important information on speech communities in-flux.
Keywords: audience design, language shift, mental scripts, Java, Jakarta, Indonesian
References (42)
Alip, F. (1993).
Social norms and variation in language choice: The case of English-speaking students in Java
. Unpublished doctoral dissertation. State University of New York, Stony Brook.
Asiawaves. (2008).
Radio Stations in Malang, East Java
. Retrieved December 7, 2009, from [URL]
. (1990). Audience and referee design in New Zealand media language. In A. Bell & J. Holmes (Eds.),
New Zealand ways of speaking English
(pp. 165–194). Bristol: Multilingual Matters.
. (2001). Back in style: Reworking audience design. In P. Eckert & J. Rickford (Eds.),
Style and sociolinguistic variation
(pp. 139–160). Cambridge: Cambridge University Press.
Coupland, N. (2001a). Language, situation, and the relational self: Theorizing dialect-style in sociolinguistics. In P. Eckert & J. Rickford (Eds.),
Style and sociolinguistic variation
(pp. 185–210). Cambridge: Cambridge University Press.
Custillas-Espinosa, J., & Hernandez-Campoy, J. (2006). Nonresponsive reporting in radio broadcasting: A case study.
Language Variation and Change
, 181, 317–330.
Economist Intelligence Unit. (2008). Indonesia: Population. EIU Views Wire. Retrieved January 14, 2009, from ABI/INFORM Global database.
Effendi, A. (2007). On diminishing local expressions in Javanese. Paper presented at the
First International Symposium on the Languages of Java
, Semarang, Indonesia.
Errington, J. (1998).
Shifting languages: Interaction and identity in Javanese Indonesia
. Cambridge: Cambridge University Press.
Florey, M. (2001). Language shift and the demise of indigenous knowledge. In T. Ammerlaan, M. Hulsen, H. Strating, & K. Yagmur (Eds.),
Sociolinguistic and psycholinguistic perspectives in maintenance and loss of minority languages
(pp. 109–125). Münster: Waxmann.
Ibrihim, I. (2007).
Budaya Populer Sebagai Komunikasi: Dinamika Popscape dan Mediascape di Indonesia Kontemporer
. Yogyakarta: Jalasutra.
Kakiailatu, T. (2007). Media in Indonesia: Forum for political change and critical assessment.
Asia Pacific Viewpoint
, 48(1), 60–71.
Kurniasih, Y. (2006). Gender, class and language preferences: A case study in Yogyakarta. In K. Allan (Ed.),
Selected Papers from the 2005 Conference of the Australian Linguistic Society
. Clayton, Australia: Monash University Press. Retrieved October 14, 2007, from [URL]
Manns, H. (2011).
Style, stance and identity in Java
. Unpublished doctoral dissertation. Monash University, Melbourne, Australia.
Nugroho, I. (2005). Local television stations develop at faster rate in greater Malang area.
The Jakarta Post
, August, 29, 2005.
Rafferty, E. (1982).
Discourse structures of the Chinese Indonesian of Malang
. Jakarta: NUSA-Studies in Indonesian and Languages in Indonesia, Atma Jaya University.
Rogers, A., Jones, B., Partida, V., & Muhidin, S. (2007). Inferring migration flows from the migration propensities of infants: Mexico and Indonesia.
Annual Register of Science
, 411, 443–465.
Sabarini, P. (2007). Linguists in Bali urge mass media to use good Indonesian.
JakartaPost
. Retrieved October 6, 2008, from [URL]
Smith-Hefner, N. (2007). Youth language, gaul sociability and the new Indonesian middle class.
Journal of Linguistic Anthropology
, 17(2), 184–203.
. (2009). Language shift, gender, and ideologies of modernity in Central Java, Indonesia.
Journal of Linguistic Anthropology
, 19(1), 57–77.
Stuart-Smith, J. (2006). The influence of media on language. In C. Llamas, P. Stockwell, & L. Mullany (Eds.),
The Routledge companion to sociolinguistics
(pp. 140–148). London: Routledge.
Suryadi. (2005). Media and the margins: Radio in Pekanbaru, Riau (Indonesia).
Journal of Southeast Asian Studies
, 36(1), 131–151.
Tempo. (2005). Television: Regional Euphoria.
Tempo
. Retrieved January 14, 2009, from ProQuest Asian Business and Reference database.
Cited by (3)
Cited by three other publications
Bashori, Muzakki
Dewi, Udiana Puspa & Zane Goebel
This list is based on CrossRef data as of 13 november 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.
