Article published In: Journal of Asian Pacific Communication
Vol. 20:1 (2010) ► pp.90–100
Effective intercultural communication
Research contributions from Thailand
Published online: 14 January 2010
https://doi.org/10.1075/japc.20.1.05kom
https://doi.org/10.1075/japc.20.1.05kom
This paper summarizes several studies conducted over the past fifteen years investigating Thai communication behavior. Thai cultural values emphasize social harmony, a trait strongly influencing intercultural communication effectiveness (ICE). Various studies are reported identifying those communication behaviors associated with ICE. The paper presents critical commentary about the methods and means of the research program and suggests ways in which Thai communication behavior contribute to ICE. The paper concludes with recommendations for future research.
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