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Article published In: Journal of Asian Pacific Communication
Vol. 34:2 (2024) ► pp.214–254

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Motivations behind TikTok content creation among Gen Z expatriates

A qualitative study

 | Swinburne Vietnam, FPT UniversityDanang
 | Swinburne Vietnam, FPT UniversityDanang
 | Swinburne Vietnam, FPT UniversityDanang
Published online: 12 November 2024
DOI logo with link
https://doi.org/10.1075/japc.00112.lan
Abstract
This study investigates the motivations behind TikTok content creation among Vietnamese Gen Z expatriates by exploring the interplay of the social comparison theory and the Uses and Gratifications Theory in shaping their engagement with the platform. Through qualitative interviews, we uncover the dual role of TikTok in their lives: a tool for fostering social connection and personal expression and a platform for social comparison and validation. These findings illuminate the complex interplay between digital media use and the experience of digital migration, highlighting how Gen Z expatriates navigate transnational identities and seek belonging in an increasingly interconnected world. The study contributes to the ongoing discourse on digitalization and expatriation, emphasizing the multifaceted role of social media in shaping the experiences of young migrants in the digital age.
Article outline
  • Introduction
    • The significance of this research
  • Literature review
    • Gen Z and TikTok’s popularity among Gen Z
      • Key differences between TikTok and other social media platforms
    • Expatriates
    • Motivations for social media use among Gen Z
    • Theoretical framework
    • Vietnam context and Tiktok usage in Vietnam
    • Research gap
    • Research purpose and research questions
  • Research method
    • Research design
      • Participant selection
    • Data collection
    • Data analysis
      • (1)Open coding
      • (2)Axial coding
      • (3)Identification of patterns
      • Ethical considerations
  • Findings
    • Motivations for TikTok content creation among Vietnamese Gen Z expatriates
      • 1.Social connection
      • 2.Personal expression
      • 3.Not for monetary incentives
    • The role of social comparison in motivating Gen Z expatriates’ TikTok content creation
      • 1.Validation and affirmation
      • 2.Recognition and appreciation of their unique experiences overseas
  • Discussion
    • 1.Social connection in the digital diaspora
    • 2.Personal expression and identity negotiation through a Gen Z lens
    • 3.Beyond monetary gain
    • 4.Social comparison
  • Conclusion
  • Implication
  • Limitations and recommendations for future research
  • References
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