Article published In: Journal of Argumentation in Context
Vol. 4:3 (2015) ► pp.286–298
Visual argumentation in political advertising
A context-oriented perspective
Published online: 28 January 2016
https://doi.org/10.1075/jaic.4.3.02dah
https://doi.org/10.1075/jaic.4.3.02dah
In this paper, political advertisements in Norway are characterized as an argumentative activity type, following the pragma-dialectal theory of argumentation. Drawing on insights from political theory, marketing theory, Norwegian media regulations and empirical research into Norwegian political communication the conventions of the activity type are discussed. It is also explained how these conventions influence the arguer’s strategic maneuvering.
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2017. Employing film form and style in the argumentative analysis of political advertising. In Multimodal Argumentation and Rhetoric in Media Genres [Argumentation in Context, 14], ► pp. 217 ff.
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