Cover not available

Article published In: Journal of Argumentation in Context
Vol. 4:2 (2015) ► pp.158–199

Get fulltext from our e-platform
JBE logo with link
PDF logo with download linkDownload PDF
authorization required

The argumentative relevance of pictorial and multimodal metaphor in advertising

 | University of Lugano
Published online: 29 October 2015
DOI logo with link
https://doi.org/10.1075/jaic.4.2.02pol
In this article we present an exploratory investigation of pictorial and multimodal metaphors appearing in print product advertisements; the aim is to ascertain their relevance for the arguments that the ads put forth. Departing from the working hypotheses that advertising is an argumentative activity type employing pictorial and multimodal metaphors, and that these are often examples of visual argumentation, we analyze a small corpus of print product ads by employing the theoretical frameworks offered by Blending Theory and the Argumentum Model of Topics. This allows us to reconstruct the enthymematic structure of advertising arguments highlighting the correspondence between rhetorical tropes and argumentative loci.
References (83)
Adam, Jean-Michel, and Marc Bonhomme. 2012. L’argumentation publicitaire. Paris: Armand Colin.Google Scholar logo with link to Google Scholar
Barcelona, Antonio (ed). 2003. Metaphor and Metonymy at the Crossroad. A Cognitive Perspective. Berlin: Moutn de Gruyter. Google Scholar logo with link to Google Scholar
Beasley, Ron, and Marcel Danesi. 2002. Persuasive Signs: The Semiotics of Advertising. Berlin: Mouton de Gruyter. Google Scholar logo with link to Google Scholar
Birdsell, David S., and Leo Groarke. 1996. “Toward a Theory of Visual Argument.” Argumentation & Advocacy 331: 1–10.Google Scholar logo with link to Google Scholar
. 2007. “Outlines of a Theory of Visual Argument.” Argumentation & Advocacy 431: 103–113. Google Scholar logo with link to Google Scholar
Bitzer, Lloyd F. 1959. “Aristotle’s Enthymeme Revisited.” Quarterly Journal of Speech 45 (4): 399–408. Google Scholar logo with link to Google Scholar
Black, Max. 1979. “More about Metaphor.” In Metaphor and Thought, ed. by Andrew Ortony, 19–41. Cambridge: Cambridge University Press.Google Scholar logo with link to Google Scholar
Blair, J. Anthony. 1996. “The Possibility and Actuality of Visual Argument.” Argumentation and Advocacy 431: 103–113.Google Scholar logo with link to Google Scholar
. 2004. “The Rhetoric of Visual Arguments.” In Defining Visual Rhetorics, ed. by Charles A. Hill and Marguerite Helmers, 41–61. Mahwah: Lawrence Erlbaum.Google Scholar logo with link to Google Scholar
Danesi, Marcel. 1993. Vico, Metaphor and the Origin of Language. Bloomington: Indiana University Press.Google Scholar logo with link to Google Scholar
. 2002. La metafora nel pensiero e nel linguaggio. Brescia: La Scuola.Google Scholar logo with link to Google Scholar
Dirven, René, and Ralf Pörings (eds). 2002. Metaphor and Metonymy in Comparison and Contrast. Berlin: Mouton de Gruyter.Google Scholar logo with link to Google Scholar
Dove, Ian J. 2012. “On Images as Evidence and Arguments.” In Topical Themes in Argumentation Theory, ed. by Frans H. van Eemeren and Bart Garssen, 223–238. Amsterdam: Springer. Google Scholar logo with link to Google Scholar
Durant, Alan. 2010. Meaning in the Media. Discourse, Controversy and Debate. Cambridge: Cambridge University Press. Google Scholar logo with link to Google Scholar
van Eemeren, Frans H., and Rob Grootendorst. 2004. A Systematic Theory of Argumentation: The Pragma-dialectical Account. Cambridge: Cambridge University Press.Google Scholar logo with link to Google Scholar
van Eemeren, Frans H., Rob Grootendorst, and Francisca Snoeck Henkemans. 2007. Argumentative Indicators in Discourse: A Pragma-dialectical Study. New York: Springer. Google Scholar logo with link to Google Scholar
Fahnestock, Jeanne. 1999. Rhetorical Figures in Science. New York: Oxford University Press.Google Scholar logo with link to Google Scholar
. 2011. Rhetorical Style: The Uses of Language in Persuasion. Oxford: Oxford University Press. Google Scholar logo with link to Google Scholar
Fauconnier, Gilles. 1994. Mental Spaces. Aspects of Meaning Construction in Natural Language (2nd edition). Cambridge: Cambridge University Press Google Scholar logo with link to Google Scholar
Fauconnier, Gilles, and Mark Turner. 2002. The Way we Think. New York: Basic Books.Google Scholar logo with link to Google Scholar
. 2006 [1998]. “Conceptual Integration Networks.” In Cognitive Linguistics: Basic Readings, ed. by Dirk Geeraerts, 303–371. Berlin/New York: Mouton De Gruyter (Originally published in 1998 in Cognitive Science 22 (2): 133-187). Google Scholar logo with link to Google Scholar
Feteris, Eveline, Leo Groarke, and José Plug. 2011. “Strategic Manoeuvring with Visual Arguments in Political Cartoon.” In Keeping in Touch with Pragma-Dialectics, ed. by Eveline Feteris, Bart Garssen, and Francisca Snoeck Henkemans, 59–74. Amsterdam: John Benjamins. Google Scholar logo with link to Google Scholar
Filimon, I. Agatha. 2011a. “Argumentative Valences of the Key-phrase Value Creation in Corporate Reporting”. In Proceedings of the Seventh International Conference of the International Society for the Study of Argumentation, ed. by Frans H. van Eemeren, Bart Garssen, David Godden, and Gordon Mitchell, 461–479. Amsterdam: SicSat.Google Scholar logo with link to Google Scholar
. 2011b. “The Persuasiveness of Two-sided Messages in Corporate Reporting Discourse.” Paper presented at the conference Communication and Cognition 2011: Manipulation, Persuasion and Deception in Language , Neuchâtel, January 26th 2011.
Finnegan, Cara A. 2001. “The Naturalistic Enthymeme and Visual Argument: Photographic Representation in the ‘Skull Controversy’.” Argumentation and Advocacy 371: 133–149. Google Scholar logo with link to Google Scholar
Forceville, Charles. 1996. Pictorial Metaphor in Advertising. New York: Routledge. Google Scholar logo with link to Google Scholar
. 2004. “Review of The Way we Think by G. Fauconnier and M. Turner.” Metaphor and Symbol 19 (1): 83–89. Google Scholar logo with link to Google Scholar
. 2007. “Multimodal Metaphor in Ten Dutch TV Commercials.” The Public Journal of Semiotics 11: 15–34. Google Scholar logo with link to Google Scholar
. 2008a. “Metaphor in Pictures and Multimodal Representations.” In The Cambridge Handbook of Metaphor and Thought, ed. by Raymond W. Gibbs, 462–482. Cambridge: University Press. Google Scholar logo with link to Google Scholar
. 2008b. “Pictorial and Multimodal Metaphor in Commercials.” In Go Figure! New Directions in Advertising Rhetoric, ed. by Edward F. McQuarrie and Barbara J. Phillips, 178–204. Armonk: M.E. Sharpe.Google Scholar logo with link to Google Scholar
. 2009. Metonymy in Visual and Audiovisual Discourse. In The World Told and the World Shown: Issues in Multisemiotics, ed. by Arsenio J. Moya Guijarro and Eija Ventola, 56–74. Hampshire: Palgrave Macmillan.Google Scholar logo with link to Google Scholar
. 2012. “Creativity in Pictorial and Multimodal Advertising Metaphors.” In Discourse and Creativity, ed. by Rodney Jones, 113–132. Harlow: Pearson.Google Scholar logo with link to Google Scholar
Forceville, Charles, and Eduardo Urios-Aparisi (eds). 2009. Multimodal Metaphor. Berlin: Mouton de Gruyter. Google Scholar logo with link to Google Scholar
Goldenberg, Jacobs, David Mazursky, and Sorin Solomon. 1999. “The Fundamental Templates of Quality Ads.” Marketing Science 18 (3): 333–351. Google Scholar logo with link to Google Scholar
Goldenberg, Jacobs, Amnon Lebab, David Mazursky, and Sorin Solomon. 2009. Cracking the Ad Code. New York: Cambridge University Press.Google Scholar logo with link to Google Scholar
Groarke, Leo. 2002. “Towards a Pragma-Dialectics of Visual Argument.” In Advances in Pragma-Dialectics, ed. by Frans H. van Eemeren, 137–151. Amsterdam: Sic Sat.Google Scholar logo with link to Google Scholar
. 2009. “Five Theses on Toulmin and Visual Argument.” In Pondering on Problems of Argumentation, ed. by Frans H. van Eemeren and Bart Garssen, 229–239. Amsterdam: Springer. Google Scholar logo with link to Google Scholar
van den Hoven, Paul. 2012. “The Narrator and the Interpreter in Visual and Verbal Argumentation.” In Topical Themes in Argumentation Theory, ed. by Frans H. Van Eemeren and Bart Garssen, 257–271. Amsterdam: Springer. Google Scholar logo with link to Google Scholar
Jackson, Sally. 1986. “Building a Case for Claims about Discourse Structure.” In Contemporary Issues in Language and Discourse Processes, ed. by Donald G. Ellis and William A. Donohue, 129–147. Hillsdale: Erlbaum.Google Scholar logo with link to Google Scholar
Jacobs, Scott. 1986. “How to Make an Argument from Example in Discourse Analysis.” In Contemporary Issues in Language and Discourse Processes, ed. by Donald G. Ellis and William A. Donohue, 149–167. Hillsdale: Erlbaum.Google Scholar logo with link to Google Scholar
. 1990. “On the Especially Nice Fit between Qualitative Analysis and the known Properties of Conversation.” Communications Monographs 57 (3): 243–249. Google Scholar logo with link to Google Scholar
. 2000. “Rhetoric and Dialectic from the Standpoint of Normative Pragmatics.” Argumentation 141: 261–286. Google Scholar logo with link to Google Scholar
. 2006. “Nonfallacious Rhetorical Strategies: Lyndon Johnson’s Daisy ad.” Argumentation 201: 421–442. Google Scholar logo with link to Google Scholar
. 2009. “Nonfallacious Rhetorical Design in Argumentation.” In Pondering on Problems of Argumentation, ed. by Frans H. van Eemeren and Bart Garssen, 55–78. Amsterdam: Springer. Google Scholar logo with link to Google Scholar
Katzav, Joel, and Chris Reed. 2004. “On Argumentation Schemes and the Natural Classification of Arguments.” Argumentation 18 (2): 239–259. Google Scholar logo with link to Google Scholar
Kjeldsen, Jens E. 2012. “Pictorial Argumentation in Advertising: Visual Tropes and Figure as a Way of creating Visual Argumentation.” In Topical Themes in Argumentation Theory, ed. by Frans H. Van Eemeren and Bart Garssen, 239–255. Amsterdam: Springer. Google Scholar logo with link to Google Scholar
Kövecses, Zoltán. 2010. Metaphor. A Practical Introduction. New York: Oxford University Press.Google Scholar logo with link to Google Scholar
Lagerwerf, Luuk, Charlotte M.J. van Hooijdonk, and Ayalies Korenberg. 2012. “Processing Visual Rhetoric in Advertisements: Interpretations Determined by Verbal Anchoring and Visual Structure.” Journal of Pragmatics 441: 1836–1852. Google Scholar logo with link to Google Scholar
Lakoff, George, and Mark Johnson. 2003 [1980]. Metaphors we Live by. Chicago: Chicago University Press. Google Scholar logo with link to Google Scholar
Marsh, Charles. 2007. “Aristotelian Causal Analysis and Creativity in Copywriting: Toward a Rapprochement between Rhetoric and Advertising.” Written Communication 241: 168–187. Google Scholar logo with link to Google Scholar
Mazzali-Lurati, Sabrina, and Chiara Pollaroli. Forthcoming. “Blending Metaphors and Arguments in Advertising.” In Metaphor and Communication, ed. by Francesca Ervas and Elisabetta Gola, 498–525. Amsterdam: John Benjamins.
McQuarrie, Edward F., and David G. Mick. 1996. “Figures of Rhetoric in Advertising Language.” The Journal of Consumer Research 22 (4): 424–438. Google Scholar logo with link to Google Scholar
O’Halloran, Kieran. 2003. Critical Discourse Analysis and Language Cognition. Edimburgh: Edimburgh University Press.Google Scholar logo with link to Google Scholar
Pateman, Trevor. 1980. “How to do Things with Images: An Essay on the Pragmatics of Advertising.” Theory and Society 91: 603–622. Google Scholar logo with link to Google Scholar
Perelman, Chaïm, and Lucie Olbrechts-Tyteca. 1992. Traité de l’argumentation: la nouvelle rhétorique. Bruxelles: Université de Bruxelles.Google Scholar logo with link to Google Scholar
Phillips, Barbara J. 2000. “The Impact of Verbal Anchoring on Consumer Response to Image Ads.” Journal of Advertising 291: 15–24. Google Scholar logo with link to Google Scholar
Phillips, Barbara J., and Edward F. McQuarrie. 2004. “Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising.” Marketing Theory 4 (1/2): 113–136. Google Scholar logo with link to Google Scholar
Pilkington, Adrian. 2000. Poetic Effects. Amsterdam: John Benjamins. Google Scholar logo with link to Google Scholar
Pinto, Robert C. 1996. “The Relation of Argument to Inference”. In Logic and Argumentation, ed. by Johan van Benthem, Frans H. van Eemeren, Rob Grootendorst, and Frank Veltman, 163–178. Amsterdam: North-Holland.Google Scholar logo with link to Google Scholar
Plantin, Christian. 2009. “A Place for Figures of Speech in Argumentation Theory.” Argumentation 231: 325–337. Google Scholar logo with link to Google Scholar
Reboul, Olivier. 1989. “The Figure and the Argument.” In From Metaphysics to Rhetoric, ed. by Mitchel Meyer, 169–181. Dordrecht: Kluwer Academic Publishers. Google Scholar logo with link to Google Scholar
Rigotti, Eddo. 2006. “Relevance of Context-bound Loci to Topical Potential in the Argumentation Stage.” Argumentation 201: 519–540. Google Scholar logo with link to Google Scholar
. 2008. “Locus a causa finali.” In Proceedings of the IADA Workshop Word meaning in argumentative dialogue. Homage to Sorin Stati, ed. by Giovanni Gobber, et al., 559–576. Milano: Educatt.Google Scholar logo with link to Google Scholar
. 2009. “Whether and how Classical Topics can be Revived in the Contemporary Theory of Argumentation.” In Pondering on Problems of Argumentation, ed. by Frans H. van Eemeren and Bart Garssen, 157–178. Amsterdam: Springer. Google Scholar logo with link to Google Scholar
Rigotti, Eddo, and Sara Greco Morasso. 2010. “Comparing the Argumentum Model of Topics to other Contemporary Approaches to Argument Schemes: The Procedural and Material Components.” Argumentation 24: 489-512. Google Scholar logo with link to Google Scholar
Rigotti, Eddo, and Andrea Rocci. 2006. “Towards a Definition of Communication Context. Foundations of an Interdisciplinary Approach to Communication.” Studies in Communication Sciences 6 (2): 155–180.Google Scholar logo with link to Google Scholar
Ripley, M. Louise. 2008. “Argumentation Theorists Argue that an ad is an Argument.” Argumentation 221: 507–519. Google Scholar logo with link to Google Scholar
Rocci, Andrea. 2006. “Pragmatic Inference and Argumentation in Intercultural Communication.” Intercultural Pragmatics 3 (4): 409–442. Google Scholar logo with link to Google Scholar
. 2009. “Manoeuvring with Voices: The Polyphonic Framing of Arguments in an Institutional Advertisement.” In Examining Argumentation in Context, ed. by Frans H. van Eemeren, 257–284. Amsterdam: John Benjamins. Google Scholar logo with link to Google Scholar
Roque, George. 2012. “Visual Argumentation: A Further Reappraisal.” In Topical themes in argumentation theory, ed. by Frans H. Van Eemeren and Bart Garssen, 273–288. Amsterdam: Springer. Google Scholar logo with link to Google Scholar
Semino, Elena. 2010. “Unrealistic Scenarios, Metaphorical Blends and Rhetorical Strategies across Genres.” English Text Construction 3 (2): 250-274. Google Scholar logo with link to Google Scholar
Slade, Christina. 2002. “Reasons to Buy: The Logic of Advertisements.” Argumentation 161: 157–178. Google Scholar logo with link to Google Scholar
. 2003. “Seeing Reasons: Visual Argumentation in Advertisements.” Argumentation 171: 145–160. Google Scholar logo with link to Google Scholar
Smith, Valerie J. 2007. “Aristotle’s Classical Enthymeme and the Visual Argumentation of the Twenty-First Century.” Argumentation and Advocacy 431: 114–123. Google Scholar logo with link to Google Scholar
Tardini, Stefano. 2005. “Endoxa and Communities: Grounding Enthymematic Arguments.” Argumentation in Dialogic Interaction special issue of Studies in Communication Sciences: 279–294.Google Scholar logo with link to Google Scholar
Tindale, Christopher. 2004. Rhetorical Argumentation. Principles of Theory and Practice. Thousand Oaks, CA: Sage Publications.Google Scholar logo with link to Google Scholar
Walton, Douglas. 2007. Media Argumentation. Dialectic, Persuasion, and Rhetoric. Cambridge: Cambridge University Press. Google Scholar logo with link to Google Scholar
. 2009. “Enthymemes and Argumentation Schemes in Health Product ads.” In Proceedings of the Workshop W5: Computational Models of Natural Argument, Twenty-First International Joint Conference on Artificial Intelligence , Pasadena, 49–56.
Walton, Douglas, and Fabrizio Macagno. 2009. “Argument from Analogy in Law, the Classical Tradition, and Recent Theories.” Philosophy and Rhetoric 42 (2): 154–182. Google Scholar logo with link to Google Scholar
Walton, Douglas, Chris Reed, and Fabrizio Macagno. 2008. Argumentation Schemes. Cambridge: Cambridge University Press. Google Scholar logo with link to Google Scholar
Wüest, Jakob T. 2001. “La gerarchia degli atti linguistici nel testo.” Studies in Communication Sciences 11: 195–211.Google Scholar logo with link to Google Scholar
Cited by (35)

Cited by 35 other publications

Fuoli, Matteo & Samantha Ford
2025. One Hundred Ways to Resist Corporate Branding: Figurative Subversion in Visual and Multimodal Communication. Metaphor and Symbol 40:3 ► pp. 222 ff. DOI logo
Heinemann, Sabine
2025. On metaphor in political cartoons between mono- and multimodality – France in the corona crisis. Multimodal Communication DOI logo
Lan, Ting & Jianying Cui
2025. A Proposal for the Reconstruction and Evaluation of Multimodal Argumentation in Print Advertisements. In Logic and Argumentation [Lecture Notes in Computer Science, 15712], ► pp. 121 ff. DOI logo
Mefteh, Manel
2025. Boycott Israel: What can multimodal discourse achieve by using logic and cognition?. Discourse & Society DOI logo
Palmieri, Rudi, Costanza Lucchini, Giulia D’Agostino & Andrea Rocci
2025. Argumentation in shareholder activism. Journal of Argumentation in Context 14:2 ► pp. 137 ff. DOI logo
Augé, Anaïs
2024. Situationally-triggered metaphor as political argument. Journal of Argumentation in Context 13:1 ► pp. 106 ff. DOI logo
Messner, Monika
2024. Harmony in diversity: exploring cross-linguistic, cross-cultural and multimodal dimensions of temporality within tourism discourse. Multimodal Communication 13:3 ► pp. 335 ff. DOI logo
Messner, Monika
2025. ‘Domani a quest’ora potresti essere qui’: multimodal practices for representing temporality in destination advertising. Visual Communication 24:2 ► pp. 366 ff. DOI logo
Juzelėnienė, Saulė & Aistė Stvolaitė
2023. Multimodal Representations of Lithuanian Brands: The Case of “Džiugas”, “Rūta” and “Pieno žvaigždės”. Respectus Philologicus :44 (49) ► pp. 25 ff. DOI logo
Macagno, Fabrizio
2023. Practical (un)cancellability. Journal of Pragmatics 215 ► pp. 84 ff. DOI logo
Pinto, Rosalice & Fabrizio Macagno
2023. Argumentação verbo-visual no gênero textual anúncio publicitário: uma proposta de análise. DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada 39:2 DOI logo
Bura, Kateryna
2022. Місце мультимодальної арґументації в процесі ухвалення рішень. Multiversum. Philosophical almanac 1:1 ► pp. 125 ff. DOI logo
Wildfeuer, Janina & Joseph Adika Coffie
2022. #socialiseresponsibly. Analyzing the Rhetorical Structure of Heineken TV Commercials During the Pandemic. Frontiers in Communication 7 DOI logo
Ervas, Francesca
2021. Metaphor, ignorance and the sentiment of (ir)rationality. Synthese 198:7 ► pp. 6789 ff. DOI logo
Greco, Sara & Sabrina Mazzali-Lurati
2021. Rhetorics. In The Palgrave Encyclopedia of the Possible, ► pp. 1 ff. DOI logo
Greco, Sara & Sabrina Mazzali-Lurati
2021. Rhetoric. In The Palgrave Encyclopedia of the Possible, ► pp. 1 ff. DOI logo
Greco, Sara & Sabrina Mazzali-Lurati
2022. Rhetoric. In The Palgrave Encyclopedia of the Possible, ► pp. 1431 ff. DOI logo
Greco, Sara & Sabrina Mazzali-Lurati
2022. Rhetoric. In The Palgrave Encyclopedia of the Possible, ► pp. 1 ff. DOI logo
Macagno, Fabrizio & Rosalice Botelho Wakim Souza Pinto
2021. Reconstructing Multimodal Arguments in Advertisements: Combining Pragmatics and Argumentation Theory. Argumentation 35:1 ► pp. 141 ff. DOI logo
Tseronis, Assimakis
2021. From visual rhetoric to multimodal argumentation: exploring the rhetorical and argumentative relevance of multimodal figures on the covers of The Economist. Visual Communication 20:3 ► pp. 374 ff. DOI logo
Tseronis, Assimakis
2023. Review of Serafis (2023): Authoritarianism on the front page: Multimodal discourse and argumentation in times of multiple crises in Greece. Journal of Argumentation in Context 12:3 ► pp. 344 ff. DOI logo
Miecznikowski, Johanna
2020. At the juncture between evidentiality and argumentation. Journal of Argumentation in Context 9:1 ► pp. 42 ff. DOI logo
Serafis, Dimitris, Sara Greco, Chiara Pollaroli & Chiara Jermini-Martinez Soria
2020. Towards an integrated argumentative approach to multimodal critical discourse analysis: evidence from the portrayal of refugees and immigrants in Greek newspapers. Critical Discourse Studies 17:5 ► pp. 545 ff. DOI logo
Saltamacchia, Francesca & Andrea Rocci
2019. The Nuovo Galateo (‘New Galateo’, 1802) by Melchiorre Gioja, politeness (pulitezza) and reason. In Politeness in Nineteenth-Century Europe [Pragmatics & Beyond New Series, 299], ► pp. 75 ff. DOI logo
Greco, Sara, Rebecca Schär, Chiara Pollaroli & Chiara Mercuri
2018. Adding a temporal dimension to the analysis of argumentative discourse: Justified reframing as a means of turning a single-issue discussion into a complex argumentative discussion. Discourse Studies 20:6 ► pp. 726 ff. DOI logo
Rocci, Andrea, Sabrina Mazzali-Lurati & Chiara Pollaroli
2018. The argumentative and rhetorical function of multimodal metonymy. Semiotica 2018:220 ► pp. 123 ff. DOI logo
Rocci, Andrea & Chiara Pollaroli
2018. Introduction: Multimodality in argumentation . Semiotica 2018:220 ► pp. 1 ff. DOI logo
Rocci, Andrea
2017. Meaning and Argumentation. In Modality in Argumentation [Argumentation Library, 29], ► pp. 33 ff. DOI logo
Tseronis, Assimakis & Charles Forceville
2017. Arguing Against Corporate Claims Visually and Multimodally: The Genre of Subvertisements. Multimodal Communication 6:2 DOI logo
Tseronis, Assimakis & Charles Forceville
2017. Argumentation and rhetoric in visual and multimodal communication. In Multimodal Argumentation and Rhetoric in Media Genres [Argumentation in Context, 14], ► pp. 1 ff. DOI logo
Wildfeuer, Janina & Chiara Pollaroli
2017. Seeing the untold. In Multimodal Argumentation and Rhetoric in Media Genres [Argumentation in Context, 14], ► pp. 189 ff. DOI logo
Bova, Antonio & Francesco Arcidiacono
2016. The argument from expert opinion as other-oriented reference in disciplinary discussions. Studies in Communication Sciences 16:2 ► pp. 114 ff. DOI logo
Dahl, John Magnus R.
2015. Visual argumentation in political advertising. Journal of Argumentation in Context 4:3 ► pp. 286 ff. DOI logo
[no author supplied]
2017.  Argumentation in the Newsroom [Argumentation in Context, 13], DOI logo
[no author supplied]
2023. Authoritarianism on the Front Page [Discourse Approaches to Politics, Society and Culture, 99], DOI logo

This list is based on CrossRef data as of 12 november 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

Mobile Menu Logo with link to supplementary files background Layer 1 prag Twitter_Logo_Blue