Introduction published In: Multimodal Argumentation: Special issue of the Journal of Argumentation in Context 13:2 (2024)
Edited by Hartmut Stöckl and Assimakis Tseronis
[Journal of Argumentation in Context 13:2] 2024
► pp. 167–176
Introduction
Multimodal rhetoric and argumentation
Applications – genres – methods
Available under the Creative Commons Attribution (CC BY) 4.0 license.
For any use beyond this license, please contact the publisher at rights@benjamins.nl.
Open Access publication of this article was funded through a Transformative Agreement with Örebro University.
Published online: 10 September 2024
https://doi.org/10.1075/jaic.00026.tse
https://doi.org/10.1075/jaic.00026.tse
Article outline
- 1.Advances in multimodal rhetoric and argumentation
- 2.Reconstructing and evaluating multimodal arguments
- 3.The papers of the special issue: Adding new pieces to the puzzle
- Acknowledgements
References
References (54)
Archer, Arelene, and Travis Noakes. 2020. “Multimodal
Academic Argument in Data Visualization.” In Data Visualization in
Society, ed. by Martin Engebretsen, and Helen Kennedy, 239–256. Amsterdam: Amsterdam University Press.
Bateman, John A. 2018. “Position Paper on Argument and
Multimodality.” International Review of
Pragmatics 101:294–308.
Bateman, John A., Janina Wildfeuer, and Tuomo Hiippala. 2017. Multimodality.
Foundations, Research and Analysis: A Problem-oriented
Introduction. Berlin: de Gruyter.
Birdsell, David S., and Leo Groarke. 1996. “Toward
a Theory of Visual Argument.” Argumentation &
Advocacy 331:1–10.
Blair, J. Anthony. 2015. “Probative Norms for
Multimodal Visual
Arguments.” Argumentation 291:217–233.
Champagne, Marc, and Ahti-Veikko Pietarinen. 2020. “Why
Images Cannot be Arguments, but Moving Ones
Might.” Argumentation 34 (2): 207–236.
Eckstein, Justin. 2021. “The
Rhetoric of Sound Rhetoric.” Rhetoric Society
Quarterly 51 (3):240–246.
Frápolli, María J. 2023. The Priority of Propositions. A
Pragmatist Philosophy of
Logic. Cham: Springer.
Gonçalves-Segundo, Paulo Roberto, Fabrizio Macagno, and Isabel C. M. de Azevedo. 2021. “Multimodal
Argumentation: Challenges and Recent Trends: An Introduction to the Special Issue.” Revista da
Abralin 20 (3):722–736.
Gries, Laurie. 2020. “Advances
in Visual Rhetorical Analysis.” In The SAGE Handbook of Visual
Research Methods, ed. by Luc Pauwels, and Dawn Mannay, 381–396. London: Sage.
Groarke, Leo. 2018. “Auditory
Arguments: The Logic of ‘Sound’ Arguments.” Informal
Logic 38 (3): 312–340.
. 2020. “Visual
Argument Schemes in the PTA.” In Proceedings of the 3rd European
Conference on Argumentation, Volume I, ed. by C. Dutilh Novaes et al., 561–577. London: College Publications.
Groarke, Leo, Catherine H. Palczewski, and David Godden. 2016. “Navigating
the Visual Turn in Argument.” Argumentation &
Advocacy 521:17–235.
Hakoköngäs, Eemeli, Otto Halmesvaara, and Inari Sakki. 2020. “Persuasion
through Bitter Humor: Multimodal Discourse Analysis of Rhetoric in Internet Memes of Two Far-Right Groups in
Finland.” Social Media +
Society 6 (2):1–11.
Jones, Madison et al. 2022. “Tracking
Memes in the Wild: Visual Rhetoric and Image Circulation in Environmental
Communication.” Frontiers in Communication 71.
Kiili, Carita et al. 2021. “Students’
Interpretations of a Persuasive Multimodal Video about Vaccines.” Journal of Literacy
Research 53 (2):196–218.
Kišiček, Gabrijela. 2022. “Sonic
Rhetoric: The Persuasive Power of Spoken Language.” In The Routledge
Handbook of Language and Persuasion, ed. by J. Fahnestock, and R. A. Harris, 131–146. Milton: Routledge.
Kjeldsen, Jens E. 2015a. “The Study of Visual and
Multimodal
Argumentation.” Argumentation 291:115–132.
2015b. “The Rhetoric of Thick
Representation: How Pictures Render the Importance and Strength of an Argument
Salient.” Argumentation 291:197–215.
Kjeldsen, Jens, and Aaron Hess. 2021. “Experiencing
Multimodal Rhetoric and Argumentation in Political Advertisements: A Study of How People Respond to the Rhetoric of Multimodal
Communication.” Visual
Communication 20 (3):327–352.
Kress, Gunther, and Theo van Leeuwen. 2021. Reading
Images: The Grammar of Visual Design. 3rd ed. London: Routledge.
Lilleker, Darren, and Anastasia Veneti. (eds). 2023. Research
Handbook on Visual Politics. Cheltenham: Edward Elgar Publishing.
Lv, Junyi. 2022. “Crafting
Multimodal Argumentative Meshworks: Li Ziqi’s ‘Mushroom at The End of the World’.” Journal of
Argumentation in
Context 11 (3):329–349.
Macagno, Fabrizio, and Rosalice B. W. S. Pinto. 2021. “Reconstructing
Multimodal Arguments in Advertisements: Combining Pragmatics and Argumentation
Theory.” Argumentation 351:141–176.
Mendonça, Ricardo Fabrino, Selen A. Ercan, and Hans Asenbaum. 2022. “More
than Words: A Multidimensional Approach to Deliberative Democracy”. Political
Studies 70 (1):153–172.
Molek-Kozakowska, Katarzyna, and Agnieszka Kampka. 2021. “Creative
Reconstructions of Political Imagery in an Instagram-Based Election Campaign: Implications for Visual Rhetorical
Literacy.” Creativity
Studies 14 (2):307–322.
Norris, Sigrid. 2019. Systematically
Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis. Hoboken, NJ: Wiley Blackwell.
Pereira, Andrew. 2018. “Exploring
the Multimodal Argument: The Interplay of Multimodality and Attention Economy.” Pedagogies: An
International
Journal 13 (3):201–221.
Pflaeging, Jana, and Hartmut Stöckl. 2021a. “The
Rhetoric of Multimodal Communication.” Visual
Communication 20 (3):319–326.
. 2021b. “Tracing
the Shapes of Multimodal Rhetoric: Showing the Epistemic Powers of Visualization. “Visual
Communication 20 (3):397–414.
Puppo, Federico (ed). 2019. Informal
Logic: A ‘Canadian’ Approach to Argument. Windsor, ON: Windsor Studies in Argumentation.
Rigotti, Eddo, and Sara Greco. 2019. Inference
in Argumentation: A Topics-Based Approach to Argument
Schemes. Cham: Springer.
Rocci, Andrea, and Chiara Pollaroli. 2018. “Introduction:
Multimodality in
Argumentation.” Semiotica 2201:1–17.
Roderick, Noah. 2023. “Exigence
at the Dawn of Recommendation Media: Dramatizing Salience in Audio Memes.” Rhetoric Society
Quarterly:1–15.
Santibáñez, Cristián. 2018. “Arguing
with Images as Extended Cognition.” Informal
Logic 38 (4):531–549.
Schreieder, Tobias, and Jan Braker. 2023. “Touché
2022 Best of Labs: Neural Image Retrieval for
Argumentation.” In International Conference of the Cross-Language
Evaluation Forum for European Languages, ed. by Avi Arampatzis et al., 186–197. Cham: Springer.
Seiter, John S., and Harry Weger. 2020. Nonverbal
Communication in Political Debates. Lanham, MD: Lexington Books.
Serafis, Dimitris. 2023. Authoritarianism
on the Front Page: Multimodal Discourse and Argumentation in Times of Multiple Crises in
Greece. Amsterdam: John Benjamins.
Stöckl, Hartmut. 2024. “Fresh
Perspectives on Multimodal Argument Reconstruction.” Frontiers in
Communication 91:1–6. ( )
. 2019. “Linguistic
Multimodality – Multimodal Linguistics: A State-of-the-Art
Sketch.” In Multimodality: Disciplinary Thoughts and the Challenge of
Diversity, ed. by Janina Wildfeuer et al., 41–68. Berlin: de Gruyter.
Stöckl, Hartmut, and Jana Pflaeging. 2022. “Multimodal
Coherence Revisited: Notes on the Move from Theory to Data in Annotating Print
Advertisements.” Frontiers in
Communication 71:1–17.
Tseronis, Assimakis. 2020. “The
Prospects for Multimodal Schemes of Argument: Assessing the Spoofing Strategies in Subvertisements of the Tobacco
Industry.” In Proceedings of the 3rd European Conference on
Argumentation, Volume I, ed. by C. Dutilh Novaes et al., 579–592. London: College Publications.
. 2021. “From
Visual Rhetoric to Multimodal Argumentation: Exploring the Rhetorical and Argumentative Relevance of Multimodal Figures on the
Covers of The Economist.” Visual
Communication 20 (3):374–396.
Tseronis, Assimakis, and Charles Forceville (eds). 2017. Multimodal
Argumentation and Rhetoric in Media
Genres. Amsterdam: Benjamins.
Tseronis, Assimakis, and Chiara Pollaroli. 2018. “Introduction:
Pragmatic Insights or Multimodal Argumentation.” International Review of
Pragmatics 101:147–157.
Van Eemeren, Frans H. 2010. Strategic Maneuvering in Argumentative
Discourse. Amsterdam: John Benjamins.
Wildfeuer, Janina, and Joseph Addika Coffie. 2022. “#socialiseresponsibly:
Analyzing the Rhetorical Structure of Heineken TV Commercials During the Pandemic.” Frontiers
in Communication 71.
Wu, Ting. 2020. “Reasoning
and Appraisal in Multimodal Argumentation: Analyzing Building a community of shared future for
humankind.” Chinese Semiotic
Studies 16 (3):419–438.
Žagar, Igor Ž. 2021. “Methodological Problems in
Analysing Non-verbal Arguments: The Case of Visual
Argumentation.” In Multimodality, Digitalization and Cognitivity in
Communication and Pedagogy, ed. by Natalya V. Sukhova, Tatiana Dubrovskaya, and Yulia A. Lobina, 49–69. Cham: Springer.
Zhang, Chuanrui, and Cihua Xu. 2017. “Argument
by Multimodal Metaphor as Strategic Maneuvering in Video Advertising: The Case of the Lin Dan
Commercial.” Journal of Argumentation in
Context 6 (3):359–380.
Cited by (2)
Cited by two other publications
Aleksić, Dušan, Miloš Tasić & Dušan Stamenković
This list is based on CrossRef data as of 12 november 2025. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.
